PrimaLoft® Insulation Technology Unveils New Website in Support of Brand Partners and Consumers

July 12, 2010 - PRLog -- ALBANY, New York -- PrimaLoft®, the premier manufacturer of performance insulations and yarns, will launch a new website just in time for the 2010 Outdoor Retailer Summer Market.

PrimaLoft insulation is used by category-leading brands in the outdoor, home, military, hunting and workwear markets. The company’s new website is designed to support these important stakeholders, while helping consumers identify the ideal PrimaLoft insulated apparel and products to fit their lifestyles.

PrimaLoft®, a division of Albany International Corp., was originally developed for the U.S. Army as a water resistant synthetic alternative to down. PrimaLoft is recognized globally as the benchmark leader in performance insulation for world-class brands like The North Face, Patagonia, Swiss Army, Mountain Hardware, Merrell, Arc’Teryx, and many more.

In addition to highlighting product information and brands using PrimaLoft, consumers can engage directly with PrimaLoft and its partners via the site’s community portal with links to the company blog and social media channels for specialized content and high-value product recommendations. The address will remain the same – www.primaloft.com - but the new global website will invoke a fresh look that has more energy, visuals, functionality and multimedia interest. In concert with the new website, PrimaLoft will also employ interactive social media strategies to align with the company’s existing active engagement marketing campaign.

“The new PrimaLoft website reflects our heightened engagement strategy to communicate directly with consumers and retailers while supporting our brand partners,” said Eileen Berner, sales and marketing director for PrimaLoft. “It is designed to engage visitors with technical product information and company news, while enabling them to connect directly with our brand partners and social communities.”  

The site also features a password protected global landing page for PrimaLoft vendor partners to access manufacturing guidelines, logos, marketing collateral and other helpful resources. Additionally, media stakeholders can easily access multimedia files and other press related materials.


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About PrimaLoft:
PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.primaloft.com.