Modal Launches College Financial Aid Site

July 12, 2010 - PRLog -- Herndon, VA....Modal, Inc., a digital agency that specializes in user experience design announces the launch of OvertureMarketplace.com, the web site for parents and high school students seeking financial aid for college.

The Overture Student Loan Marketplace is the destination to learn more about financial aid as well as a place to find lenders and loan offers via the Overture Marketplace comparison engine. The web site is rich with useful information. Parents and students alike can ask Overture's experts questions about the financial aid process and follow up with conversation via Twitter or Facebook. "We got really into this project. It's the web site I wish my parents had access to when I was looking for financial aid. We have a real passion for students and education and I think that is reflected in the end product,” said Daimon Caulk, Principal of Modal. “On top of creating a unique design we wanted the site to be easy to use for consumers and really easy for the client to update the content."

Overture Technologies is employing a social media strategy that includes engaging and interacting with the users of the web site in a way that is personal and relevant. You don't have to wait for an email or snail mail response from someone managing the site. Just stay tuned for a reply to your tweet! "We feel like integrating social media into a site like this makes the user experience more pleasurable. Who needs to be intimidated by a corporate brick wall when all they are doing is trying to find information about about funding their college career? Tweets and Facebook connections can make the technology boundary less apparent and the content more accessible," said Caulk.

The web site can be found at http://www.overturemarketplace.com.

# # #

Founded in 2001, Modal is a digital agency that focuses on user experience design and social media and is best known for designing attractive and accessible web sites and software. Modal clients include Marriott International, The US Travel Association, Montgomery College, Capital ONE, the Federal Reserve Bank of Atlanta among others.