Cleatbeat Gives World Cup Fever A New High

An online magazine dedicated to the tactical & technical side of football aims to be a resource for Coaches, Player and Management around the World
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Fifa World Cup 2010

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Gurgaon - Delhi - India

July 9, 2010 - PRLog -- Friday, 09th July, 2010: In a bid to aid the growth of football amongst people of all age groups, Blue Krill i.e. launched an online magazine dedicated to the technical and strategic aspects of the world’s favourite sport.

Having been in the pipeline for over 6 months, was launched on the eve of the 2010 FIFA World Cup finals being held in South Africa. In just 20-odd days, the website has had more than 2000 hits and has become one of the key resources for football fans from around the globe. is based around creating an understanding of the game and what it takes to play it. Catering to players, coaches and even team management at all levels, has made it a point to focus on the analytical side of matches and provide detailed insight into training techniques, strategies as well as requirements for playing at the top level.

For players, offers a section each for strikers, midfielders, defenders and goalkeepers. However, the main emphasis is on coaching and discussions on strategies as well as training methodologies are the main areas of the website.

Unlike news websites, has stayed away from the general football news crowd and has gotten into the analysis of games using statistics and facts. Run by a former professional player and, now, coach, Asit Ganguli, has done well to steer away from the regulars.

“As a student of the game, I am fascinated by the intricacies of planning & plotting against opponents and improving your own squad through logical & scientific techniques. Being from a country more known for its cricket rather than football, it is important that such a stand be taken by someone to improve the quality of the sport,” said Asit.

The whole concept of the website came naturally to Asit who has played at the second highest level of football in the country. “I grew up watching European & South American football. My first game was the 1986 FIFA World Cup finals and I instantly fell in love with Diego Maradona. That love is still there today!” he added.

Over the years, football has completely transformed itself in its training techniques and style of play. However, Asit is aware of the problems the sport faces in his own country. “We qualified for the world cup in 1950, but didn’t play. We got in because others withdrew, and then we withdrew ourselves! At the 1956 summer Olympics, we finished fourth while we also qualified for the 1960 edition. We were second at the 1964 AFC Asian Cup and that is all. Since then, its been bits and pieces tournaments that we have won, and that too against poor teams.

“For a nation of a billion people, we really have to be bad to not be able to find 25 t0 30 good footballers who are strong, powerful, quick and skilled. That is quite disturbing,” said Asit. has been the first step by an Indian to create a platform wherein fans and those involved with the sport can directly learn from what is being followed around the world. With the latest training techniques and methodologies, aims to improve the standard of football from the grassroots up.

“It has to start somewhere! I love this sport, I love this country, I can’t imagine how I would feel if we did manage to qualify for the world cup 20-years down the line and I had something to do with it!” concluded Asit.

The qualification for the 2011 AFC Asian Cup may be a huge deal in the country, but for Asit, it’s just the beginning.

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Cleatbeat is an Internet-based football magazine aimed at providing resources to coaches, players and fans, to enhance their experience & understand of football. The website is the first part of many endeavours being planned out by our team here at Cleatbeat – all in a bid to make football an easy choice for people around the world.

Football has unimaginable powers! While on one hand, it has brought people to tears with its moments of joy and sorrow, on the other, it has helped little children in war-torn Africa to attend school and become educated human beings.
Source:Asit Ganguli
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Tags:Football, Fifa World Cup 2010, Coaches, Players, Managers, Jabulani
Industry:Soccer, Football
Location:Gurgaon - Delhi - India
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