Holiday Inn Express Decatur Signs On For Worldwide Brand Relaunch

The new Holiday Inn sign introduced in 2007 is making its way around the world. And today, the HOLIDAY INN EXPRESS DECATUR announces this green beacon of hospitality will light the way for visitors to DECATUR / LITHONIA.
Spread the Word
Listed Under

* Hotel
* Travel
* Business
* Leisure
* Family Vacation
* Family Reunion
* Decatur
* Lithonia
* Atlanta

* Travel
* Business
* Family

* Decatur - Georgia - US

July 8, 2010 - PRLog -- The new sign is the seal of approval that this hotel exemplifies the standards of the $1 billion Holiday Inn brand relaunch program established to create a more contemporary brand image, increase quality and drive consistency. HOLIDAY INN DECATUR is the second in DECATUR and among the first hotels in the world to receive the sign.

“We have set an aggressive pace to relaunch our global estate of nearly 3,200 hotels, in excess of 419,000 guest rooms and 12,000 signs by the end of 2010,”  said John Merkin, senior vice president, Brand Management, Holiday Inn Brands, the Americas. “And with the addition of HOLIDAY INN EXPRESS DECATUR we are off and running on our journey to make every Holiday Inn hotel as great as our best one.”

Elements of the Holiday Inn brand relaunch include:

Redesigned Brand Signage
An evolution of the iconic script logo, energizing the signature color green and eliminating the current shield shape for a more refreshed and contemporary look.

Refreshed Guest Room
New bedding that redefines the look and feel of each guest room with fresh, white triple sheeting and pillows that come in two comfort levels: “soft” and “firm.” An enhanced bathroom that features an improved showerhead offering superior pressure, as well as a signature shower curtain with curved rod and new amenities to deliver a consistent bath experience that feels fresh and contemporary.

Warm Welcome
A new signature arrival – including new lighting, landscaping and design features – that
creates an energized and branded sense of welcome that is universally recognizable.
Customized music and scent selections also engage guests in a complete sensory
experience, and a decluttered front desk to promote a more efficient and interactive check-in process.

New Service Promise
A best-in-class service culture – “Stay Real” – to further ensure the team develops the
behaviors and skills to best serve guests so they feel like individuals and not numbers.
“Genuine people delivering real service”. Leading the charge, will be a newly created position at each hotel – the Guest Experience Champion.

“We look forward to offering our guests an enhanced stay experience with a new look and exceptional levels of customer service,” said Michael Edwards, General Manager Holiday Inn Express Decatur. “And we are especially pleased to be among the first wave of properties to showcase these new Holiday Inn brand family hallmarks.”

The 63-room hotel is within a short drive to Stonecrest Mall, and is the closest hotel to Panola Mountain State Park. Amenities include Complimentary Stay Smart Breakfast, fitness center, and outdoor pool.

Standard Holiday Inn guestroom accommodations feature comfortable double or king-sized beds, a sitting area with a lounge chair, cable television, hairdryer, coffee maker, iron and ironing board.

For the business traveler, guestrooms provide a work desk and ergonomic chair, data ports, complimentary USA Today newspapers, and in-room check-out capabilities. High speed Internet access is complimentary
The Holiday Inn Express Decatur, which is owned by Hospitality Partners, is located at 5300 Snapfinger Park Dr Decatur GA 30035
Telephone: 400-618-0004                                    Email:

# # #

InterContinental Hotels Group (IHG) [LON-IHG, NYSE-IHG (ADRs)] is the world's largest hotel group by number of rooms.

IHG owns, manages, leases or franchises, through various subsidiaries, more than 4,200 hotels and over 620,000 guest
Source:Michael Edwards
Email:*** Email Verified
Tags:Hotel, Travel, Business, Leisure, Family Vacation, Family Reunion, Decatur, Lithonia, Atlanta
Industry:Travel, Business, Family
Location:Decatur - Georgia - United States
Account Email Address Verified     Disclaimer     Report Abuse

Like PRLog?
Click to Share