3 calls brands to support free mobile TV

3 Hong Kong signs agreement with Swanbay to provide its subscribers with free mobile tv
By: Craig Ing
 
July 8, 2010 - PRLog -- Hong Kong - 3 Hong Kong has partnered with UK-based mobile video content distributor Swanbay to offer free mobile video content to all its customers who do not mind watching advertisements.

Swanbay will provide free foreign video content such as the highlights of World Cup and Premier Leagues, Basketball NBA, music videos and movies on Planet TV, which is exclusively available on 3 Hong Kong’s mobile platform.

Paul Lyon, managing director of Swanbay Asia, said the company saw potential opportunity as mobile phone users are spending more time online and are willing to watch ads on their mobiles for free content, allowing the business model to shift to advertiser-pay.

“We draw in different types of viewers by providing a wide range of content for free including sports, movies, music, cartoon and educational programmes for kids, and hence appealing to a wide range of advertisers,” Lyon said.

Raymond Ho, head of content management of 3 Hong Kong, said Swanbay’s service will attract more viewers to 3’s mobile platform, which has been only offering paid video content until now.

“Some users prefer to pay for premium content, and some prefer watching an ad instead,” Ho said.

“Now we’re serving both types and Swanbay’s Planet TV service will further encourage our customers to enjoy infotainment service anytime anywhere.”

Since the beginning of 2010, Swanbay has launched its service in Hong Kong, India, Pakistan, Taiwan, Thailand and Malaysia. It will soon cover Singapore, Korea, Japan, and some countries in Europe.

Local strategic marketing specialist Medesign will handle Planet TV’s advertising business in Hong Kong.

About Swanbay
Swanbay enables mobile network operators worldwide looking to reduce churn and retain loyalty, with the ability to provide premium video content to their subscribers, for free.

International and national advertisers are proving keen to market to interest specific consumers in all territories by embedding video and banner ads into video content, and Swanbay provides the end to end solution that allows them to do so.

Swanbay is a privately held company with headquarters in London and regional offices in Middle East, New Delhi, Mumbai, Hong Kong, South Korea, Pakistan

Contact
John Haskins
Tel: +44 (0)2079179866
Email: john.haskins@swanbaygroup.com
www.swanbaygroup.com
End
Source:Craig Ing
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Tags:Mobile, Technology, Media, Advertising, Video
Industry:Mobile, Technology, Media
Location:London, UK - London, Greater - England
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