Business Marketing Speaker Debbra Sweet brings Effective Online Contractor Marketing to CALPASC SD

July 3, 2010 - PRLog -- Specialty Contractors have been faced with a new dilemma since the housing market and economic changes hit hard.  That dilemma is: understanding how to get business on a tight budget. Long gone are the days of simply hanging sign on one’s door and having the benefit of an endless stream of clients simply due to a housing market boom.

Today’s contractors need to be skilled in their craft, but for short term and long term success, they also need to be a savvy business owner. When learning a trade and getting a license to practice their trade- the knowledge most specialty contractors have traditionally operated from was the assumption that ‘quality work will bring more clients.’  Those contractors did not learn how to market and promote themselves. In today’s business climate, effective marketing on a budget is a skill set that needs to be mastered if the specialty contractor plans on keeping their doors open.

Sweet, founder of the integrated marketing communications firm, Sweet Marketing Solutions, has long known that strategic planning has always been the back bone of every successful business. Unfortunately, most business owners take a ‘wing it’ approach to business and end up spending money on marketing and advertising that does not deliver the results needed to grow a company.

Debbra Sweet and her team at Sweet Marketing Solutions have always taken a very strong research approach to developing highly targeted marketing campaigns and communication. This research allows Sweet to identify hidden opportunities for her clients to narrow their focus and create marketing outreach that brings the right kind of quality prospects to the door of her clients.

As one who watches trends, studies consumer behavior and buying habits, Sweet saw the writing on the wall of the impending change in economy. Until early 2008, her team of skilled marketing professionals developed high end 3, 5, and 10 year marketing plans for companies wishing to proactively grow their business. When the economic change became widespread, Sweet saw the need to help businesses with a different approach. She developed a program that supports the entrepreneur who wants cost effective solutions to deliver exceptional results with the support of an experienced marketing expert to guide them.

Sweet has been a successful entrepreneur for over three decades and now she speaks to organizations that hunger for ‘straight talk and real world results’ on the subjects of marketing, business, leadership and sales.

With her knowledge, skill sets and proven track record of leading business owners to achieve results in their business regardless of external circumstances,  she launched a high value, affordable program that brings street smart insights, training, and hands on, real world marketing strategies to help today’s business owners.  This program is called Marketing Made Easy ™.   She has a special Marketing Made Easy™ Home Study Course for the Contractor available at:  http://www.ContractorMME.com

Monday night, the California Professional Association of Specialty Contractors had Sweet address effective online marketing to their members. The contractors in attendance shared “She was able to address all levels of the business acumen of our members in the audience. She got our attention from the moment she started speaking- and kept us involved until the end.  We look forward to working with her more.”

Organizations such as CALPASC see the benefit of having Sweet speak to and work with their members. The alignment of her skill sets and knowledge, based upon proven marketing approaches she has personally used to successfully build businesses, delivers extra value to association members.

For contact information on Debbra Sweet, visit http://www.DebbraSweet.com or http://www.SweetMarketingSolutions.com