Zooppa Spices Up Summer With Johnsonville Advertising Competition

July 2, 2010 - PRLog -- SEATTLE – Zooppa, the world’s largest source of user-generated advertising, is pleased to announce their partnership with Johnsonville Sausage, America’s favorite brand of sausage. Just in time for summer barbeques and Fourth of July, Johnsonville is inviting the Zooppa creative community to “Share Your Ville” experience in 15-second or 30-second videos. Creators of the videos will have the chance to win a total of $13,000.

The “Share Your Ville” competition is seeking videos that depict how you enjoy Johnsonville Sausage in one of four categories: Friendsville, Familyville, Eventville, or Locationville. The Zooppa creative community can submit entries that will be fed into the professional division of the “Share Your Ville” consumer contest, which was created by matrixx, Johnsonville’s social media agency partner. The professional division offers a $10,000 cash prize, and Johnsonville is also awarding $3,000 to runner-ups exclusively through Zooppa.  

Winning videos will have the potential to used as pre-roll advertising on major websites, picked up as the pilot concept for a Johnsonville web series, or be featured on the Johnsonville website.

Zooppa CEO Will Merritt says Zooppa members are up to the challenge. “Who isn’t inspired by summer fun and the smell of sausage on the grill, not to mention the chance to have your work be broadcast on national TV?” asked Merritt. “The ‘Share Your Ville’ challenge will get lots of creative juices flowing from our talented community members.” Zooppa’s active competitions, including Johnsonville, can be found at http://zooppa.com/contests.

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ABOUT ZOOPPA: Zooppa is the world's largest source of user-generated advertising. With a community of more than 65,000 people, Zooppa offers brands an innovative model for developing creative advertising, building word-of-mouth and gaining consumer insights.