July 2, 2010
-- (St. Petersburg, FL – July 2, 2010) -- Ident-A-Kid Services of America, Inc. now offers an electronic version of its Ident-A-Kid child ID card, called eKid-ID. The eKid-ID contains critical information to help locate a lost or missing child, including name, color photo, height, weight, right index fingerprint, and date of birth. This information is collected by Ident-A-Kid's trained technicians through programs offered at public and private schools. The data is sent directly to the parent's cellular phone as a picture message. The parent can store the eKid-ID on their phone, so it is readily available. Should their child become lost or missing, the parent can instantly forward the eKid-ID to friends, neighbors and law enforcement to help locate their child quickly. Ident-
A-Kid's Director of IT, Dean Boenzi, said, “This technology could significantly speed up the search process by mobilizing an entire community in a matter of minutes."
Ident-A-Kid offers eKid-ID as a free bonus to parents that purchase traditional ID cards. Ident-A-Kid's President, Rick Hagan, said, "eKid-ID is a value added tool for our nearly 3 million annual customers."
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ISA provides the Ident-A-Kid card to parents through Programs in schools and other locations. The Ident-A-Kid card is a wallet-sized identification card, containing a child's photograph, fingerprint, and complete physical description.