Internet Trends 2011-2012 by 2012Phones.com Research

July 2, 2010 - PRLog -- pls check  www.2012phones.com

Android Unit Shipments Ramping Fast – Annualized Rates Near iPhone Annualized Unit Shipments, Android vs. iPhone, CQ4:08 – CQ2:10E 40 Annualized Unit Shipments (MM) 30 20 10 0 CQ4:08 CQ4:09 CQ1:10 CQ2:10E Android iPhone Note: iPhone annualized shipments based on historical quarterly shipments (CQ2:10E data based on Katy Huberty’s estimate). Android annualized shipments based on daily shipments & activation data provided by Google (e.g. Google disclosed that 100K Android units are activated / shipped daily in 5/10, leading to an annualized units of 36.5MM in CQ2:10E). Source: Company data, Katy Huberty, Morgan Stanley Research. 13
Apple iPad = Among One of the Fastest Growing New Consumer Computing Devices Ever Number of Days to Reach 1MM Units Sold Nintendo Nintendo iPad iPhone Netbooks BlackBerry iPod Wii* DS* ~13 ~15 28 74 ~180 ~300+ ~360+ Note: *Nintendo Wii & DS were launched during holiday seasons (11/19/06 for Wii, 11/21/04 for DS); iPad shipped on 4/3/10; iPhone shipped on 6/29/07, First netbook (Asus Eee PC) shipped on 10/16/07, BlackBerry smartphone first shipped 2002, iPod shipped on 10/23/01. Source: Company data, Katy Huberty, Morgan Stanley Research. 14
Apple iPad Internet Usage = 2012Phones.com More Like Desktop PCs than Smartphones Monthly Internet Page Views per Device, Normalized to iPhone*, 5/10 7 6.37x Relative Usage (Monthly Internet Page View per Desktop Tablet Mobile 6 Device, Normalized to iPhone) 5 4 3.65x 3 2.22x 2.07x 2 1.00 1 0.47x 0.21x 0.13x 0.12x 0.09x 0 Mac Windows Linux iPad iPhone Android iPod Symbian WinMo BlackBerry Touch Note: *We calculate usage as follows: market share of Internet page views by OS (per Net Applications) divided by market share of device installed base (desktop per Gartner, tablet & mobile per company data and our estimate) and then normalize it to iPhone’s level. Source: Company data, Gartner, Net Applications, Morgan Stanley Research. 15
User Interface + Device Usage Evolution Over Past 30 Years – From Input…to Output…to Sharing 2012Phones.com Text Graphical Touch User Interface Keyboard Mouse Fingers Input Device Creation Communication Consumption + Sharing Device Usage Personal Computing Internet Computing Mobile Internet Computing Computing Cycle 16
Massive / Rapid User Expectation Change In Just 2 Years, Wireless Consumers Expect…  Always-On Access with Super-Fast ‘Boot Time’  Near Zero Latency Access to Nearly All Information  Day-Long-Plus Battery Life in Elegant Portable Devices 17
2012Phones.com Innovation – Unprecedented Intensity? 18
Mobile Internet – Tortoise vs. Hare? USA Surpassed Japan as Country with Most 3G Users in CQ1:09 – USA Has Become Global Leader in Mobile Users + Innovation 3G Users in Japan vs. USA, 2002 - 2009 140 140% Japan 3G Subscribers 123 120 USA 3G Subscribers 120% 3G Subscribers as % of Total Population Japan 3G Subscriber as % of Total Population USA 3G Subscriber as % of Total Population 99 100 100% 3G Subscribers (MM) 87 82 80 74 80% 57 54 60 60% 40 36 40% 21 20 16 20% 8 3 2 0 0% 2002 2003 2004 2005 2006 2007 2008 2009 Source: Informa WCIS+, Morgan Stanley Research. 19

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