Bash! Interactive Breaks Out in the Media Scene

June 30, 2010 - PRLog -- Bash! Interactive is the newest technology boutique production house powering engagement in the digital/interactive realm with out-of-home technologies such as mobile marketing production, social media integration, gesture/face detection, augmented reality and 3D/Holographic. Bash! Interactive has been producing a creative buzz with the local agencies of Toronto with their innovative advertising technology and merging the best mediums available to marketers while providing packaged turn-key solutions and their rarely-used-for-marketing technologies.

Bash! is one of the rare boutiques in Toronto that utilizes experimental technologies to convey brand messages. Augmented reality, for example, is just coming into the public’s eye with the iPhone’s Layar app, an application that lays out digital information on the real world as seen through the user’s camera. Bash! applies this technology in a more creative sense – by engaging and creating an interactive level to augmented reality, people are subject to more unique and personal experiences with brand advertising.  

Bash! has also done work in more senior and developed spheres of technology, such as mobile and social integration with projections to wall, i-glass interactive touch films on glass, streaming media synchronization and more. Getting customers, or simply passerbys, to text a message to enter contests or win rewards via social networking sites is a classic marketing strategy that many companies and brands are executing today. Bash! has become a pioneer in this realm of mobile-social media tie-ins and are experts in this arena as it is one that Bash! team members have been playing in since its beginnings. They are even revolutionilizing d-ooh in Toronto with custom face tracking and gesture software as well as adding QR codes and B!tagz™ to print providing a measurability component that was unheard of before.

Unlike traditional campaigns, Bash!’s offerings are something fun and inspiring to look at. They provide users the chance to participate in what used to be a stagnant medium of billboards and screens and represent the digital future of live media and active consumer engagement – a bandwagon that countless brands are jumping on as they learn the wiser.

For more information see www.bashinteractive.com

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Bash! Interactive specializes in digital/interactive out-of-home media such as touch screens, social and mobile integration, augmented reality, and face/gesture recognition technology. We utilize these technologies to promote brand awareness.