Contractual Reputation Management What Does It Mean?

June 28, 2010 - PRLog -- I have a friend, who once worked for a well-known company. The company was huge (multinationally so, with branches stretching as far across the world as Asia) and it invested literally millions of pounds per year on maintaining their brand. However, the company was a little too beaurocratic in my friends opinion. Frustrated with the inefficiency of the system he was working within, my friend (as he sometimes does) had an enormous rant, communicated through the medium of social networking. In other words, he wrote a very nasty facebook status update about the company he worked for. Within a week, he had been dishonourably discharged – they didn’t want that kind of negative feeling influencing the rest of their workers. My friend was shocked, but in fact this is becoming a much more regular occurrence. Very quickly, all over the world, companies are realising that if they want to stay successful they need to monitor their online reputation, and deal with any negative feelings as soon as they occur. In the case of my friend, they requested that he remove the angry statement from the website in question and advised him not to come back to work. In many other cases, it is simply a matter of making a disgruntled person feel better about your company.
There are two morals to this story really. The first is that there is no company to large or successful to make use of reputation management – the giant business in my story had employees who were paid extra to follow the actions of other employees on popular web sites. By ensuring that they had a zero-tolerance attitude toward being insulted by their own employees, they took a giant step toward increasing the security of their online brand. The second moral is that it is always good to make sure that your employees’ contracts specifically state that they may not say derogatory things about the company.
If you let these things go unchecked you could lose business in the short term. In the long term you could permanently lose market share, and even find it difficult to find staff! With properly thought-out reputation management however, it is possible to minimise any damage caused to your reputation. Even companies with good reputations should be doing this in fact, because securing a good reputation is even more important than preventing a bad one!
Don’t lose business – and don’t let your company’s reputation become a burden. If you need help with reputation management, help is at hand! Click here to talk to us today about making your reputation bullet-proof.
Also, if you found this article interesting, you may also want to take a look at “Are you Losing Market Share?” and “Antisocial Networking”! You can find lots of other great articles about reputation management on this site – or, if you are interested, you can contact us now for some more information. Let us see how we can make your business more successful with a better online reputation.







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