Online Spices - Bay Leaves - McCormick Challenged by Cartoon Duck

Online spices seller DollaraDayGourmet.com's comic strip character Pate the Duck is being used to promote a taste test challenge between the website & retail giant McCormick.
 
June 29, 2010 - PRLog -- Dollar a Day Gourmet is giving away free samples of their online spices for the asking to visitors to their web site, asking them to dare to compare their 98 cents an ounce bargain spices against McCormick and other major brands, basically whatever is in their spice cabinet.

Visitors merely need to click on the spice of their choice from a selection of 16 and request a sample, and while supplies last, Dollar a Day Gourmet will snail mail a half ounce sample of the selected spice for evaluation. The promotion runs through July 4th 2010, or as long as supplies last. As soon as they are gone, the website offering will be taken down. Your mailing name and address is only asked for AFTER you get confirmation that your requested spice still has samples available.

Product-wise, by comparison, McCormick Bay Leaves popular 0.18 oz size is priced at $6.29, or $34.94 an ounce (priced as of 2010/06/29, Shop Rite, Bay Shore, NY  11729), versus Dollar a Day Gourmet's 98 cent per ounce regular price. Dollar a Day Gourmet recently counted the number of Bay Leaves in their one ounce package and came up with 92. By comparison, that suggests about 16.5 bay leaves in the tiny .18 ounce McCormick bottle if you do the math. That's more than 37 cents a bay leaf, though "We didn't spend the $6.29 for the McCormick, so we don't know an actual count, but it's likely we're close. Besides, I had that same bottle of McCormick Bay Leaves half used right in my kitchen and we think ours are extremely competitive," said Chef Monk of Dollar a Day Gourmet.

Monk added,

"We don't EVEN need to make jokes about this. All we can figure is, those must be some GOOOOOOOD Bay Leaves. We do admit there has been much humorous speculation on why McCormick can justify $559.04 a pound for its bay leaves. I mean, when you look at it a different way, the average American salary 2 years ago was about 41K with a weekly take home pay after all deductions of approximately $650. At least one of the budget meals we feature for the site uses a bay leaf or two and if you use McCormick, the bay leaves can wind up being the most expensive ingredient, which is sort of a chuckle also. Mind you, we LOVE McCormick, but we offer an economy alternative."

"The free samples promotion? It's as simple as possible. We put it right in your face and you just click the link with the name of the spice of your choice and it formats an email to us for you asking for the sample. We don't ask for your snail mail address until we CONFIRM that we still have samples available of that spice available. If not, we'll ask you to make another selection.

"Just consider, if these were McCormick bay leaves? You'd be getting a free sample worth 17 dollars at today's retail price. Whether or not they ARE as good? Well, we're biased, so we're giving them away so YOU can decide for free. Can't beat that with a cinnamon stick."

Join the taste test challenge right now at http://www.dollaradaygourmet.com/Private-Label-Spices.htm... .

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Dollar a Day Gourmet is the home of fantastic advice on how to save money on your food bills, innovative ideas to make life easier in the kitchen and better in the dining room, also THE place to get your very own private label spices for just 98 cents an ounce.
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