Sutter Home Winery Case Study: growing a successful future from an unstable past

June 25, 2010 - PRLog -- Introduction

This case study on Sutter Home Winery forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the wine brand has increased market share by focusing on environmental issues and promoting 'lifestyle consumption'.

Reasons to Purchase

*Gain insight into the methods used by important industry players to give them a competitive edge

*Identify specific areas for operational improvements

*Capitalize on the knowledge of experienced companies when entering a new niche or market
    

Table of Contents :

VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Introduction 2
The Trinchero family has many wine interests and reasonable market power 2
The US wine market has grown substantially but is now under pressure 4
Sutter Home is attempting to reduce its 'environmental shadow' 4
The importance of reducing packaging in the wine market is significant 5
Sutter Home has successfully seen off the challenge of a similarly-named wine 7
Sutter Home seeks to link its brand to casual dining 8
Conclusions 8
APPENDIX 10
Case study series 10
Methodology 10
Secondary sources 10
Further reading 10
Ask the analyst 11
consulting 11
Disclaimer 11
List of Tables
Table 1: Still wine market volume share (liters), by company, US, 2002-08 3
Table 2: Wine market value (US$ m) by category, US, 2005-2015 4
Table 3: Extent of agreement that alcoholic drinks are excessively packaged, US, 2009 5
Table 4: Extent of agreement that excessive packaging would prompt consumers to seek another alcoholic drinks brand, US, 2009 6
Table 5: Educational characteristics of wine drinkers vs. non-wine drinkers, US, 2009 6
List of Figures
Figure 1: Sutter Home is part of a wide portfolio of wine brands 3
Figure 2: Naming difficulties are commonplace in consumer packaged goods even when the similarity is less pronounced 7
Figure 3: Sutter Home uses customer involvement to boost its sales 8

For more information please visit :

http://www.aarkstore.com/reports/Sutter-Home-Winery-Case-...

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