TransWorld Business And group Y 2010 Panel Series Announce First Panel At La Jolla Group - June 30th

June 22, 2010 - PRLog -- The newly-formed partnership between TransWorld Business and group Y has announced its first panel discussion of the 2010 Panel Series.  Scheduled for Wednesday, June 30th at 6:30pm at La Jolla Group’s headquarters in Irvine, CA, the event will feature top brand and retail experts discussing the emerging market of motocross.

The panel is titled The Expanding Umbrella Of Action Sports- Why Motocross Is The Next ‘It’ Thing, and includes the following panelists, with TransWorld Motocross Publisher, Marc Fiore, moderating:

·     Jim Anfuso, Director of Global Marketing, Fox Racing
·     Bill Gage, VP of Sales & Marketing, Metal Mulisha
·     Brian Cassaro, Marketing Director Action Sports, DC Shoes
·     Troy Powell, MX Brand Manager, Volcom
·     Pete Kershaw, VP GMM, West 49 & Compound Ride Shop
·     Duke Edukas, Owner, Surfside Sports  

With Supercross bringing in over 32 million fans to motocross in the U.S. alone and motorcycle retailers now exceeding ten thousand around the country, the question is why has it taken this long for motocross and its various derivatives such as freestyle motocross (FMX) to get noticed in the action sports business realm? During the panel discussion, top executives in the action sports industry will discuss the massive opportunities that motocross can bring to the table, including key acquisitions, licenses, product diversification and distribution deals.

Event Location:
La Jolla Group  
14350 Myford Rd.
Irvine, CA. 92606
June 30, 2010
6:30pm – 10pm

For more information about the event and to check out registration details, go to: http://groupynetwork.com/events/upcomingevents/063010-irv....

·     TransWorld Business VIP Members Pre-Registration $20 (By June 29th)
·     Series Package (includes 4 panels & 1 yr TW Biz VIP Membership) $80
·     General Pre-Registration $25 (By June 29th)
·     At the door $30 (cash only)

About group Y
Founded in 2006, group Y is the original collective of professionals focused on Action Sports, Youth Marketing, and Entertainment. Based in Southern California with a growing national reach, group Y boasts an active membership of the best and brightest these industries have to offer. Sharing insights from key decision makers at key brands, past speakers have included experts from companies such as Quiksilver, Burton, Oakley, Target, FUEL TV, and ESPN. Through monthly events, the annual Action Sports Conference, member outreach and online properties, group Y takes the work out of strategic networking and strengthens our entire industry in the process.

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About TransWorld Business
TransWorld Business is a B2B trade publication in the action sports world and for over 20 years continues to remain the number-one source for action sports business news and information. It provides key resources and tools to thousands of retailers and manufacturers within the industry through its print, digital, and event assets. TransWorld Business can be found online at www.transworldbusiness.com. It is a property of TransWorld Media, the worlds leading action sports media company and is based in Carlsbad, California. TransWorld is a division of the Bonnier Corporation.
Bonnier Corporation (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and the leading media company serving highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.