UK Lingerie Company Plans To Shake Up The Swimwear & Bikini Market

June 21, 2010 - PRLog -- The sexy lingerie company Suzie May, run by London based entrepreneurs Nick Gonnella and Chris Karanikki, has been in the headlines recently due to it's quick acquisition of new customers and rave reviews across apparel websites. With summer on the way, they now plan to target the swimwear and bikini market and have already released an eclectic collection. The collection can be seen here http://www.suziemay-lingerie.co.uk/swimwear-bikini.html

When asked at a recent business event what his focus was for the new range, Sales & Operations Director Chris said "Our plan is to fill the gap in the market for quality and desirable women's swimwear that is affordable to the everyday woman. Although there are high street retailers who have managed to target this customer base, the bikinis and swimsuits available on e-commerce sites seem to be either designer labels out of most people's price range or cheaply made copies. Our new collection is beautifully designed, made to last and fantastic value for money. The designs are inspired by current style trends and not merely a re-hash of last year's collections."

London fashion designer and lingerie enthusiast Youlia Nageytseva says "The swimwear range that Suzie May has released for this summer is spot on (no pun intended) in terms of both style and colour. The main theme running through the collection is polka dots and stripes in black and white. To mix it up a little they have also introduced some interesting multicoloured leaf, paisley and abstract designs. They've made a bold decision offering contrasting sets such as bikini's where the top and bottom are different colours but managed to pull off the look by using opposite colours on the tie strings. Their pink and multicoloured striped bikini is a great example of how refreshing this style can be and is sure to be extremely popular this summer. This theme continues with the 'beautiful black and white bikini' which has spots on one cup and stripes on the other while the bottom half has spots with a striped waistband."

Marketing director Nick is optimistic about future sales of the new swim and beachwear collection and says he's excited about promoting such a strong range online with very little serious competition to worry about. "No other online retailer is selling such a unique and current swimwear range anywhere near our price range. We have been criticised for releasing the range too late in the year but we wanted to make sure we were 100% happy with the style and quality. Also, we have priced the entire collection as low as possible to introduce new customers to our brand. We used the same strategy with our sexy costumes and corsets and had incredible sales in our first month."

Suzie May lingerie is already set to open a flagship store in London next spring with a big focus being swimwear and sexy costumes. Their success will depend on the management team's ability to offer consistently well designed and manufactured garments at a low price. Many start-ups have tried to take on the likes of Ann Summers and La Senza with little luck but Suzie May Lingerie may just have the formula to succeed where others have failed.

To see the full swimwear and lingerie range by Suzie May visit their website http://www.suziemay-lingerie.co.uk/ or become a fan of the Suzie May Lingerie facebook page.

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Suzie May Lingerie is an online retailer of sexy women's underwear, clubwear and swimwear. The collection includes both traditional undergarments such as bras and stockings as well as more risque items like PVC outfits and sexy costumes.