Mason Williams Scoops Schwarzkopf Social Media Marketing Campaign

Hair care giants Schwarzkopf, have appointed London based agency Mason Williams Communications to handle their very first social media marketing campaign.
By: Barrie Le Gall
June 21, 2010 - PRLog -- Designed to specifically support Schwarzkopf’s home hair colour brands – LIVE XXL and the new Palette range– Mason Williams are launching Schwarzkopf into the social media arena starting with branded Twitter site and blog.

Launching this week, the sites seek to build loyalty with existing fans of Schwarzkopf brands and also raise awareness amongst those female consumers who have questions about hair colouring at home.

Said Account Director Helen Parker “We’ve been engaging with bloggers and micro bloggers for sometime now, providing products for review and even creating content such as ‘how to’ videos.  
After stumbling across a LIVE XXL Facebook fan site and monitoring just how many people ask questions about home hair colour online; launching a platform to engage with these people directly seemed like a logical step.

Lovehaircolour will feature expert advice, trends and celebrity looks in a live arena which will allow us to open up this two-way dialogue and we hope provide genuinely interesting content for our consumers and media.”

Commenting upon Schwarzkopf’s commitment to social media, Senior Brand Manager Camila Lobo-Guerrero said: “ The media landscape has changed so much over recent years with ‘everyman’ now having a voice. We feel that by embracing and engaging with ‘citizen’ journalists it’s yet another opportunity to build our brand.”

Ms Parker added “We feel that social media should be an integral part of any PR strategy and in some respects is overtaking more traditional media. Online platforms are so fast-paced and ever-changing, we’re excited to see where we can go with it.”

Mason Williams will be utilising their recently appointed SEO and digital marketing team to provide in depth evaluation and tracking of the impact on brand loyalty and consumer awareness.

For more information please call Cait Tabbinor on 0845 0941 007 or email

# # #

Connecting with customers, driving sales, delivering results!
That is what Mason Williams Digital are all about! We can provide everything you need for search and social media to successfully promote your business on the web.

Like PRLog?
Click to Share