Outdoor Advertising Market Report: 2009 Edition - Market Research Reports on Aarkstore Enterprise

June 21, 2010 - PRLog -- Corporate spending on advertising in likely to remain low following the failure of some of the most well-known institutions worldwide. Decline in advertising demand is expected to more severe in financial services, real estate and automotive sector.

Traditional media platforms like television, radio and newspapers, are operating under tremendous pressure in the current economic recession. However, outdoor advertising segment is expected to register a strong growth in the coming years. After online advertising segment, the outdoor advertising segment has been the most dynamic in recent years. Outdoor advertising has been capturing share of advertising from television, radio, and newspaper.

The adoption of digital technology is driving growth of outdoor segment. Digital outdoor technology combines the traditional strengths of outdoor with unique targeting opportunities. Another key reason behind rapid growth of outdoor advertising is the low cost of this medium compared with the more expensive advertising mediums.

The United States has one of the highest growth rates in the outdoor advertising market. China has also registered remarkable growth in outdoor advertising market in recent years. The share of Chinese outdoor spending of the total advertising spend, is several times the world average.

The three leading competitors in the global outdoor advertising business are Clear Channel Outdoor, JCDecaux and CBS Outdoor. Together they have about thirty percent share of the global outdoor market. JCDecaux is the number one Street Furniture player worldwide and the number one outdoor company in Asia and Europe. Outdoor advertising in US is a duopoly between CBS and Clear Channel Outdoor.

The report analyzes the global outdoor advertising market. It analyzes the worldwide, US, UK, China, Russia and Ukraine market. Apart from providing a competitive landscape of the market, the report also profiles the major players. It also analyzes the potential opportunities and discusses outlook of the market.
     

Table of Contents :

1. Outdoor Advertising: An Overview
Billboard Advertising
Transit Displays
Street Furniture Displays
Alternative Media

2. Global Advertising Market
Market Segments by Media
Advertising Revenues by Country
Key Sectors of Ad Spend

3. Global Outdoor Advertising Market
Market Value
Growth Rate
Market Growth by Region
Growth Forecast by Media

4. United States Outdoor Advertising Market
Market Value
Market Size by Segments
Ad Spending Projections

5. United Kingdom Outdoor Advertising Market
Outdoor Advertising Revenue
Outdoor Advertising Share
Top Outdoor Advertisers

6. China Outdoor Advertising Market
Market Value
Market Size Breakdown by Segments
Growth Comparison

7. Ukraine Outdoor Advertising Market
Market Value

8. Russia Outdoor Advertising Market
Market Value
Market Size by Segments

9. Digital Signage Market
Global Market Size
Market Size of Major Countries

10. Competitive Landscape
Market Share
Financial Comparison

11. Market Forecast
Global Market
United States
Europe

12. Company Profiles
12.1 Clear Channel Outdoor
Overview
Financial Summary
12.2 JCDecaux
Overview
Financial Summary
12.3 CBS Outdoor
Overview
Financial Summary
12.4 Lamar Advertising
Overview
Financial Summary

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