The Lane Marketing Group Adds Mobile Marketing Services

June 18, 2010 - PRLog -- Washington, DC  – June 18, 2010 – Marjorie Lane, Founder and President of The Lane Marketing Group announced today the addition of the mobile marketing platform, Movitas, to the Emarketing services offered to their clients.  Working with hotels, resorts, conference centers and restaurants, The Lane Marketing Group will now help their clients incorporate the latest communication and ecommerce tools into campaigns, increasing revenue and client loyalty.

“This is a natural transition for our clients. Relying on traditional delivery methods of web sites and email, is no longer enough. Smart phones are part of our every day lives and they need to be incorporated into all marketing campaigns” added Lane. “In addition, Movitas focuses specifically on the hospitality industry, thus understanding  the unique and timely needs of both the property and their guests”.

Mobile Marketing allows properties to engage potential customers and current guests with text messaging, with full use of images, links and forms, to promote specials, events, amenities and more. For conference attendees, Mobile Marketing can be used pre, during and post conference to maintain up to the minute information flow to meeting participants. In addition, the use of Mobile Marketing minimizes the use of printing items, thus adding to the “greening” of meetings and venues.

In addition, the Movitas Mobile Marketing application includes easy to understand metrics to help properties analyze the results of their campaigns. Cost of the application is very affordable, similar to costs of email applications and deployment.

About Movitas
Movitas is a multi-channel mobile platform providing comprehensive mobile solutions for hospitality businesses. At the heart of each solution is an industry-leading mobile campaign system that drives revenue and maximizes consumer engagement by integrating mobile commerce, content, messaging, social media and advertising. For more information visit:  www.movitas.com. Also follow on Twitter at http://twitter.com/movitas.




About The Lane Marketing Group
Since 1994 The Lane Marketing Group has been providing innovative and successful marketing consulting to hotels, resorts, spas and golf clubs throughout North America. From an individual project to an on-going campaign, The Lane Marketing Group offers the industry expertise to provide successful marketing initiatives, branding strategy, Emarketing solutions, social networking, public relations and event management.

****
For more information about adding mobile marketing to your campaigns please contact:

Marjorie Lane                
The Lane Marketing Group            
Tel: 301-340-1700               
Email: hotelmarketer@aol.com         
Web: www.marketingforhotel.com         

Follow us on line!
Twitter
Blog
Facebook

# # #

Expert strategic marketing to the hospitality and tourism industries since 1994, specializing in hotels, resorts, and spas. From an individual project to an on-going campaign, marketing, emarketing solutions, public relations and event management.