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Twitter Event a First for Canadian Natural Health Industry
On June 22, 2010 twenty Health-Nut Twitterholics will do something they've never done before. Each will begin a 7-Day cleanse and nutritional program AND will tweet daily about their experience.
By: Justice Marshall
The event was announced June 9 on Twitter and Facebook by Prairie Naturals, Canadian distributor for ReCleanse. It was full to capacity by the next day.
Social media marketing and communications consultant Justice Marshall believes it is the first event of its kind in Canada.
He says "It's a real-time product review spread over 7 days, but it's also more than that. We hope to connect health conscious people and support the natural health community around us. I've never seen a twitter event quite like this."
The details of The 7 Day ReCleanse Twitter Review can be seen on Prairie Naturals' Facebook page:
Many of the twenty participants (19 women and 1 man) have already begun tweeting with each other. All tweets relating to the ReCleanse event include the twitter hashtag: #ReCleanse.
As of June 15 there were over 120 #ReCleanse tweets.
Some businesses might feel uncomfortable spotlighting a brand conversation that they don't have control over. After all, both good and bad reviews will be publicly visible. Marshall says it's not a major concern: "Risking negative reviews is part of what makes this a lively event and a real conversation. Prairie Naturals welcomes honest feedback and values the opinions of the people who have agreed to try the program. Plus - even though ReCleanse is being re-launched in a new package, the product itself is well established. Customer feedback has generally been positive."
All tweets containing the #ReCleanse hashtag are visible at:
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Page Updated Last on: Jun 16, 2010