Professional Mojo Presentation at National SAWA Management Conference is a Hit!

Lee Brogden Culberson, Chief Mojo Officer of Professional Mojo, rocked the joint session of the Society of Animal Welfare Administrators national management conference June 4th with humor, inspiration and concrete techniques they can use right away.
June 16, 2010 - PRLog -- Professional Mojo is pleased to announce that their presentation to the joint session of the Society of Animal Welfare Administrators national management conference June 4th, in Sacramento,  rocked the house and received exceptional feedback for content and delivery.

In her presentation, “Social Media and Your Organization,” Lee Brogden Culberson, Chief Mojo Officer, discussed how SAWA organizations - and any nonprofit - can benefit from incorporating social media marketing into the overall fundraising and management strategy. She covered the basics of nonprofit social media management and how members can utilize digital marketing to find new donors, members and volunteers. Her presentation also focused on ways to use online marketing and social media to increase animal adoptions.  As a result of this address, she has been asked to speak at a number of other events, both as an inspirational keynoter and as a joint session speaker on marketing.

“From the importance of building a nonprofit organization’s online brand to the relevance of the message, my goal with this presentation was to guide SAWA conference attendees in utilizing digital marketing to reach the right person, with the right message, at the right time,” Brogden Culberson says. "We used actual case studies of how Professional Mojo works with our managed services clients to illustrate the real-world application," she added.

"At the end of the day, it's about saving animals' lives and finding them permanent, loving homes.  We at Mojo already love what we do, but to show these folks innovative ways to use online marketing to extend their reach and do more? That was particularly gratifying," Brogden Culberson said.  (Visit to find out more about what Professional Mojo does and how they do it.)

About Professional Mojo
Professional Mojo is a boutique marketing agency specializing in web services, print and branding collateral, logo development, and social media managed services for private companies, nonprofits and faith-based organizations. Brogden Culberson has an extensive background in venture capital and building business value, and spent ten years with an Atlanta B2B technology group that specialized in marketing and lead generation. She has an additional ten years of training and speaking experience and looks forward to her next speaking gig, where she gets the chance to rock the house.

About SAWA
The Society of Animal Welfare Administrators (SAWA) is a national association that encourages and promotes a professional approach to management of animal care and animal control agencies. The management conference is focused on providing education to develop the skills needed to advance mid and senior level managers to an executive leadership role. For more information about SAWA or the annual conference, visit

Contact Information:
Professional Mojo
Rachael Gatzman

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Professional Mojo Marketing is a full service agency specializing in managing your digital portfolio, unifying your messaging and telling your story compellingly across print and web channels.
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