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Experient Launches Social Media “Playbook” for the Events Industry
Experient has produced a step-by-step guide called “The Playbook” to help event organizers use powerful social media tools and techniques and measure the impact and ROI of these efforts while also supporting effective inbound marketing campaigns.
Due to the growth, popularity, and the effectiveness of social media tools, event organizers are turning to social media to recruit new attendees and exhibitors, generate buzz before during and after the event, increase brand visibility, and strengthen the connection of their attendees to each other and to the organization. Experient’
“The Playbook is an exclusive benefit for users of SocialMpact, a service designed to move clients into this age of online communities and inbound marketing. Our Playbook defines clear paths in social media areas that have not yet been blazed. And outsourcing provides expertise and the extra hands this sort of implementation demands,” said David Erich, executive vice president, registration and housing services.
To measure the impact and ROI of social media efforts, and to support effective inbound marketing campaigns, SocialMpact also relies on powerful technology tools that help organizations get found online, convert web visitors into leads and customers, and measure the performance of social media and inbound marketing efforts. Experient has also tied the tool into our EventXL registration platform so customers can easily track their campaign's effectiveness on new attendee recruitment.
Through the combination of industry-centric consulting, thought-leading Playbook tactics, and ROI-enabling dashboard and analytics tools, Experient is positioned to help clients drive effective and influential online marketing and communication plans through social media.
Click here to visit the SocialMpact webpage http://www.experient-
Click here to watch the YouTube video http://www.youtube.com/
Experient leads the industry as one of the best-known and most respected brands in the event management world. Its core services include providing registration, housing, event planning and management, site sourcing/contract negotiation, and lead retrieval services to progressive association, corporate and government clients with the support of an extensive supplier network. Experient employs professionals dedicated to fulfilling its vision of perfecting the event experience to deliver leading-edge thinking, experience and technology solutions for meetings, conventions and tradeshows around the world. Visit www.experient-
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Let Experient technology, experience, buying power and partner relationships help you maximize your event ROI. Our expertise in site sourcing, meeting planning, registration, housing and lead retrieval ensures your attendees are satisfied.