Philippines’ fruit products are a big hit in South Korean market

Philippines fruit products are a big hit in the South Korean market as Philippine exporters received significant inquiries and booked sales in the recently concluded International Food and Industry Exhibition (IFIES) or Seoul Food 2010 last May12-15.
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June 16, 2010 - PRLog -- Philippines fruit products such as banana chips, dried mangoes, and calamansi concentrate are a big hit in the South Korean market as Philippine exporters received significant inquiries and booked sales in the recently concluded International Food and Industry Exhibition (IFIES) or Seoul Food 2010 in South Korea last May 12-15, reported the Center for International Trade Expositions and Missions (CITEM), an attached agency of the Department of Trade and Industry (DTI).
“Philippine food products have continued to enjoy robust growth because aside from our offering of the best selection of the country’s prime food exports, we have lived up to the increasingly sophisticated taste of the global consumers and continuously evolved to satisfy the discerning buyers’ demand for safe and high-quality food,” said DTI Secretary Jesli A. Lapus.
South Korea, as one of the most rapidly expanding markets in Asia, offers opportunities for Philippine exporters to explore markets abroad as it imports 70% of its food from overseas.
Secretary Lapus reported that the Philippines’ second participation to IFIES or Seoul Food 2010 garnered booked sales amounting to US$2.52M and US$13.44M in estimated negotiated sales during the 4-day event.
The Department of Trade and Industry (DTI) through CITEM, the Department of Agriculture- Agri-business Marketing Assistance Service (DA-AMAS) and Growth Equity in Mindanao (GEM) jointly organized the participation to the said food event.

“This is the second time we joined the Seoul Food Exhibit and I can say that Koreans like the food products that our local companies offer. We have an exclusive importer for our products in Korea and they have received more inquiries about our products during and after the show,” said Gerry Marañon, Vice-President of Sagrex Foods Inc.

“This food fair is an opportunity to increase the awareness of the Korean public about the existence of the new products that we develop, which is the Sagrex banana sausage, which will hopefully be in demand here in Korea,” he added.
Sagrex Foods Inc., was one of the 10 companies who joined the Philippine delegation in South Korea.
“We always do product development and market testing to improve our products. That’s why we join international food fairs such as the Seoul Food because it really helps our company to know the food market trends,” said Marañon.
Established merely three years ago, Sagrex is an agri-based company that processes and exports high-quality food products made from fresh Philippine native (Saba) bananas. They pioneered the processing of the native bananas by using the quick freezing technology, creating innovative banana products named Golden Saba. To date, they are now exporting their three main products- microwavable bananas, banana rolls, and banana fries to international markets such as USA, Canada, Australia, Saudi Arabia, Japan, United Kingdom, and now in South Korea. They are also supplying frozen banana to one of the biggest food processors in Korea.
Meanwhile, it was also another successful venture for Philippine company BG Fruits and Nuts Manufacturing Corporation as they booked sales and got a deal in supplying their products to South Korea’s leading stores.
“Joining the Seoul Food fair is really good for our company as we have acquired new distributors and importers for our banana chips products and I hope we can join it every year,” said Charisse Godoy, Export Director and Owner of BG Fruits and Nuts Manufacturing Corporation. The company was established in 1991 and their manufacturing plants nestled at the heart of Mindanao banana plantations. Its operations comply with Good Manufacturing Practices (GMP) and adhere to the Hazard Analysis and Critical Control Points (HACCP) Quality System.

Products of BG Fruits and Nuts can already be seen at leading stores in Korea such as Lotte Department Store, Lotte Mart, and Shinsegae.
Furthermore, Soyuz International Inc.’s calamansi extract/concentrate, though relatively new in the Korean market received positive feedback from buyers and visitors.
“We presented it as the Philippine lemon or lime and many buyers and visitors appreciated its high vitamin C content compared to other citrus fruits. Koreans love its balanced sourness and sweetness that’s why we booked a deal to deliver our products in some of South Korea’s leading stores,” said Helen del Rosario, General Manager of Soyuz Foods International.
Secretary Lapus said the event is part of the government’s continuing efforts to promote Philippine products globally.  “We are working closely with the private sector to develop export product winners.”
Philippine participation to IFIES or Seoul Food is also part of CITEM’s commitment as a founding member of the Asian Trade Promotion Forum, a congregation of Trade Promotion Organizations (TPOs) in the Asian region that enhances trade in the region through information exchange, implementation of cooperative projects and strengthen networks among the 21 members.
International Food Industry Exhibition Seoul or Seoul Food and Hotel 2010 is the largest professional exhibition, and long-established entry point to South Korea’s thriving food, drink, and hospitality markets. The event is also said to attract various buyers from South Korea, Asia Pacific, Europe, America, Africa, and Middle East.
Other exporters and manufacturers who joined Seoul Food 2010 are: Amarich Corporation (coffee beans and ground coffee), Edna and Rebecca Banana Chips (banana chips and coated peanuts), Four Seasons Fruits Corporation (banana chips), Profood International Corporation (dried mango, dehydrated fruits and fruit purees), Snapsnax Ventures, Inc. (banana chips), See’s International Food Manufacturing Corporation (banana chips, desiccated coconut and fried corn), and Don Roberto’s Winery (mango and coffee wine).
For more information of Philippine fresh fruit products, visit

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The Center for International Trade Expositions and Missions (CITEM) is an export promotions arm of the Philippine Department of Trade and Industry.
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Tags:International Food And Industry Exhibition, Seoul, Philippines, Citem, Trade Fair
Industry:Event, Food, Government
Location:Metro Manila - Philippines
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