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Follow on Google News | Prepared Foods Lure Recession-Weary Consumers away from Restaurants and into Supermarket AislesAccording to Packaged Facts’ proprietary consumer research, 64% of adult consumers have gotten ready-to-eat/heat-and-eat food from a grocery store or supermarket in the last month.
By: MarketResearch.com http://www.marketresearch.com/ When it comes to food, American consumers want it all. Particularly, they want the variety and savory flavors of restaurant fare without the hefty financial commitment typical when dining out. The solution has been to bring food spending back into the home after decades of doing the opposite by finding lower cost, delectable cuisine among the prepared, and ready-to-eat foods available at local supermarkets, according to the report. The market study, which includes data from a 2010 proprietary survey of 1,881 U.S. adult (18+) consumers, reveals that about 50% of respondent restaurant goers say they are more likely to eat dinner at home compared to “three months ago.” Further, 64% of adult consumers have purchased ready-to-eat/ The report forecasts supermarket/ “Prepared Foods and Ready-to-Eat Foods at Retail: The New Competition to Foodservice” http://www.marketresearch.com/ # # # MarketResearch.com is the world's largest and continuously updated collection of market research. As your single source for market intelligence, we offer more than 250,000 market research reports from over 650 leading global publishers. End
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