New market study, "Korean handset players' key strengths", has been published

June 14, 2010 - PRLog -- The global recession decreased global handset demand in 2009, but some handset vendors have fared better than others. While Sony Ericsson and Motorola sales have been flat, Samsung Electronics and LG Electronics have increased global shipments. This report looks at how the Korean firms have fared and why.

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Report Table of Contents:

Executive summary
In a nutshell
Key messages
Overview and performance analysis
Growth in recession
Key strengths of the Korean operators
Quick to pick up on consumer demand
Design capability
Attractive new hardware features
More flexible strategy
Multi-platform strategy
Modularization supports multi-platform strategy
Emerging markets: a bright spot
Close partnership with operators
Business environmental factors
Future challenges
Product development and user interfaces
Strategic partnership with operators and platform providers
Role in the mobile ecosystem
Localization of OSs, software, and core components

List of Tables
Table 1:  Implementation rate of touch screen and QWERTY in 2009
Table 2:  SWOT analysis on SEC and LGE's common competencies
Table 3:  Key competencies for growth

List of Figures
Figure 1:  Global handset shipments by vendor
Figure 2:  Global handset vendors' profitability
Figure 3:  Average sales price (ASP) by vendor
Figure 4:  Change of keywords in designing handsets

About Ovum

Ovum fully understands convergence across telecoms, IT services and software. They invest heavily in researching what is happening in a market that is dynamic and full of risk and reward, analysing the changes and identify the threats and opportunities ahead for their clients. Ovum's team has extensive experience in the sector and is dedicated to 'getting closer' - to the industries they advise on, to the people they work for, and ultimately to the real issues determining how ICT markets behave. Ovum maintains a fluid, highly collaborative structure that brings the right range of expertise to each situation.  View more research from Ovum at http://www.fastmr.com/catalog/publishers.aspx?pubid=1006

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.