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Follow on Google News | Meat Loaf fan single campaign announces new strategiesRock fans to focus UK chart efforts on new November date
But while veteran rock acts such as Aerosmith, AC/DC , Ozzy Osbourne, Alice Cooper and Meat Loaf continue to rock arenas and stadiums around the globe, the UK singles charts tell a different story. A cursory glance will reveal mass-produced R&B, dance, pop and reality show contestants in abundance – with barely a guitar in sight. A likely reason for this is the growing trend of record labels releasing albums by rock artists, watching them chart highly for a couple of weeks as they are snapped up by the artist’s existing fanbase and then dropping support completely. Such was the case with ‘Bat Out Of Hell’ star Meat Loaf’s stunning new album, ‘Hang Cool Teddy Bear’ which brings the rocker's distinctive sound soaring into the 21st century thanks to expert production from Rob Cavallo (Green Day, Goo Goo Dolls) and 13 tracks of gritty, blistering hard rock, soaring ballads, and anthemic choruses. Despite debuting at #4 on the UK album charts last month, the album seems to have been quickly written off by it’s UK label. In response, a group of devotees formed the campaign ‘MeatChart’ The entirely fan-orchestrated campaign has seen over 1000 members join its Facebook page in the space of two weeks. A June 14th download date had originally been planned, however it has become clear to campaign organisers that a longer, sustained effort is required to ensure success. “We may not have achieved the massive and swift viral snowball across the internet we'd hoped for, but what we've achieved in a couple of weeks is amazing,” says campaign co-founder Caryl Burton. “We're getting ‘Like A Rose’ to march to every corner of the internet, and introducing Meat to a whole new generation of fans who'll be surprised to find that an ‘old dude’ like him has forgotten more about rock'n'roll than the groups they follow have yet learned.” “But as Meat says, "Age has nothing to do with it. It's a state of mind. Kids who say get rid of these old guys? I got some news .. you wanna learn about rock'n'roll!"” November 29th is being targeted as the new download date for ‘Like A Rose’. The group aims to work on a number of issues in the interim, including ensuring international download availability and establishing Street Teams to help to spread the word. “We have over 1000 fans signed up to help push the word out; they're all committed to making this campaign a resounding success, and I'm more certain than ever we can pull it off given more time.” “Like A Rose is on the march, we're on the march. Like Meat...we're unstoppable. And the labels? They can eat our dust!” One of three new websites in support of the campaign, Meat Loaf fan Ross Pomfret’s 21CenturyRock.net aims to unite rock fans and ensure that this enduring music continues to reach new listeners. Launching Monday, MeatLoaf-HangCool.net will focus on discussing the album itself. A further website aimed at introducing a new younger generation to Meat Loaf's brand new style of rock'n'roll will follow soon after, to ensure the Texan rock giant's enduring music continues to reach new listeners. Fans and supporters are urged to join the campaign’s Facebook page, and to stay tuned to MeatChart.net for forthcoming developments. Meat Loaf’s North American tour begins in July. - Michael Escritt Links Facebook: http://www.facebook.com/ MeatChart: http://www.meatchart.net 21CenturyRock: Meat Loaf Hang Cool (launching Monday): http://www.meatloaf- End
Page Updated Last on: Jun 10, 2010
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