Innovative Business Owner Enters National Competition

June 10, 2010 - PRLog -- Little Rock, Ark. – From head to toe, Lydia Carson is more than a force of nature.  As the Founder, President and CEO of Balm Innovations LLC of Little Rock, Arkansas, she also works with nature.  Along the way, she runs the gamut of amazement when it comes to being an entrepreneur, business extraordinaire, wife, and mom to two, young, very active children.  In honor of her efforts, Carson has entered the StartupNation Leading Moms in Business 2010 Competition.

For the second year, StartupNation will be ranking the top 200 mom-run businesses in America.  The 200 winners will be determined by a combination of popular vote, and the special recognition of StartupNation judges for selected outstanding contestants.  All entrants must be a majority owner mom.

Carson’s company markets two, natural, “Made in the USA” personal care products under the brand name of Omnibalm.  Omnibalm (http://www.omnibalm.com) is a multipurpose, “miraculous” skin cream that was developed by a pharmacist at University of Arkansas for Medical Sciences.  Made with 13% of the highest quality Tea Tree Oil available, Omnibalm works on everything that ails skin from head to toe; sunburn, bug bites, dry and cracked skin, minor burns, cold sores, poison ivy, even tired and sore feet.  Essentially, it combines numerous medicine cabinet remedies into one tube.

If it weren’t for Carson, this miracle cream may have gone unnoticed.  For nearly 15 years, Omnibalm sat quietly in a lab while its inventor gave it away to friends and family to use.  Six years ago – with less than six weeks to prepare – Carson approached the pharmacist and asked if she and her MBA team could enter Omnibalm in a competition.  The goal was to create a business plan for the 2004 Governor’s Award for Entrepreneurial Development competition.  The team made the finals in the competition.

A short time later, Balm Innovations was born and the company moved quickly to shout the word about this secret skin therapy’s success.  Today, Omnibalm Skin Relief Cream and Omnibalm Daily Foot Therapy are sold in hundreds of drug stores throughout Arkansas, North Carolina, Oklahoma, Tennessee, Mississippi, Missouri, Florida, Ohio, New Jersey and New York.

“I am very proud of Omnibalm’s success,” Carson said.  “It’s challenging to be the owner and sole employee of a growing business while also managing a household and taking time to attend baseball games and other family activities.”

The competition is sponsored by Infusionsoft, and is in partnership with Ladies Who Launch and the National Association for Moms in Business.  Voting is underway, and goes through September.  Carson’s entry can be found on StartupNation’s website (http://www.startupnation.com/leading-moms-in-business/con...).  Supporters are encouraged to vote daily.

For more information or to schedule an interview with Carson, please call (717) 676-8327, or send an email to getnoticed@thewriteplacepr.com.

About Omnibalm®
Omnibalm Skin Relief Cream is part of the Omnibalm product line offered by Balm Innovations, LLC of Little Rock, Arkansas.  Established in 2004, Balm Innovations provides American-made, innovative, effective natural personal care products.  Omnibalm products are available at fine retailers in several states, on the company’s website, and by calling 1 (888) 99-OMNIBALM.  Balm Innovations is a certified Women’s Business Enterprise and a member of the University of Arkansas for Medical Sciences BioVentures.

About StartupNation
StartupNation provides over 175,000 pages of business advice and networking to entrepreneurs and serves millions of entrepreneurs annually.  StartupNation is a free service founded by entrepreneurs for entrepreneurs with the intention of providing a one-stop shop for entrepreneurial success, including blogs from small business experts, podcasts, forums, webcasts, eBooks, award winning step-by-step advice, online and offline networking groups and more.

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