BeautyStat Reaches 20K Milestone on Facebook in Less Than Two Months

The first wholly beauty social network site powered by real women reaches 20,000 fans on Facebook in 2 months – a record 1000% increase
By: Ron Robinson
 
June 10, 2010 - PRLog -- New York, NY, June 10 , 2010,– BeautyStat ( http://www.beautystat.com ) has reached a record 20, 000 fans on its online community on Facebook ( http://www.facebook.com/beautystat ) in the last two months.  Fast outpacing established beauty brand pages, BeautyStat attributes the steady growth and patronage to a combination of social media outreach, real women and direct expert advice offered to fans. BeautyStat was founded in 2009 for the purpose of bringing real women, who share the goal of maintaining youthful, healthy and more beautiful skin, together, and providing the facts on beauty products, trends and treatments, as well as direct access to beauty experts.  The social network is made up of real women, and regularly features beauty insiders and experts who provide advice. Members are encouraged to blog and compare product results with other members having similar beauty concerns.  "The dynamic and fluid nature of the community allows the content to respond to fans needs in real time," says director of online marketing, Liberty Kontranowski.

Over the past few months BeautyStat has evolved from an online beauty forum to an exclusive community on Facebook.  "Our fan page offers fans an opportunity to interact with beauty insiders and experts, such as celebrity makeup artist, Sam Fine and dermatologist, Dr. Dennis Gross, who provide advice and answer questions.", enthuses CEO, Founder, and 20 year beauty industry veteran, Ron Robinson. The site offers top advice and encourages fellow users to interact with each other and participate in giveaways.  "Our model is unique as the main drivers for content are our readers who post comments about beauty issues and concerns." says Robinson.  The Company says plans for the future include seamless social media integration across platforms, a mobile app and multi-media unique content.

To grow the fan base 1000% in 2 months, the BeautyStat team actively engaged fans with compelling content and awareness campaigns onTwitter, YouTube, Facebook and the BeautyStat blog (http://www.beautystat.com ). "BeautyStat's grassroots approach helped to raise awareness amongst women of all ages and directly connected Ron and the expert team with women on a one to one level – an engagement that's rare in today's media landscape.", explains editor-in-chief, Charu Suri. "BeautyStat has shown how a vibrant beauty community can be built virally, and without a major media spend.  The community is super engaged in the content and applications which is key.  It is not just the impressive growth in "fans" but also the velocity of interactions that shows the true success story here" we are privileged to be part of this great venture" says Ashley John Heather, Partner at dotbox, a digital agency.

The site is gaining groundswell amongst women and beauty insiders who tout its unique approach and commend its authentic and informed content.  "Best page I have found by far!  What every woman loves - advice on beauty and anything to help us along.",  posts Facebook Fan, Rebecca.     "From a PR perspective, the opportunity to connect with consumers, network to help understand the impact of brands and consumer needs are invaluable.", explains head of BeautyStat PR, Nancy Ilaya.

BeautyStat's growth and presence are part of a larger trend in the beauty industry where an increasing number of consumers are seeking more experiential product and beauty experiences before making a purchase.  The community's growth earmarks a changing consumer attitude and indicates a new platform for engagement.  According to a Nielsen study, women rely more heavily on recommendations from people they know and from online consumer opinions compared to brand websites and editorial.   "The large community of highly engaged consumers provides a perfect opportunity for brands to tap into for online PR events, sponsored content and rich consumer insights.", says Ron.

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About Beauty Stat™
Founded in early 2009, Beauty Stat™, is the first beauty community destination dedicated to providing members with unbiased views of products and tailored advice. Connecting its Facebook fans, and site members to "the beauty facts not fiction" as well as to likeminded others, Beauty Stat™ draws on a wide network of leading beauty experts including dermatologists, plastic surgeons, celebrity makeup artists and hair stylists, including: Dr. Ellen Marmur (dermatologist), Wendy Lewis (cosmetic surgery expert), Alison Raffaelle (Celebrity Makeup Artist) and Rodney Cutler (Celebrity Hairstylist).

Beauty Stat™ was founded by CEO, Ron Robinson, an ALLURE magazine beauty panel andvisor and 20-year research and development veteran executive for leading beauty companies including the Estée Lauder Cos. Inc., Avon Products Inc. and Revlon Inc. Ron has been a featured beauty expert in CBS News, Los Angeles Times, Women's Wear Daily, Global Cosmetic Industry Magazine, Self Magazine, and Allure Magazine.   As a service provider to CPG brands, BeautyStat™ combines the high engagement and social marketing savvy of its membership base with industry insight into the overall beauty market to offer clients unique advertising, PR, and market research solutions.   Other members of the BeautyStat™ team include: Charu Suri, Editor-in-Chief; as well as the digital and marketing agencies DotBox  and TWIST new.brand.venture.

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Founded in early 2009, Beauty Stat™, (www.beautystat.com; http://apps.facebook.com/beautystat/) is the first beauty community destination dedicated to providing members with unbiased views of products, tailored advice and expert advice.
End
Source:Ron Robinson
Email:***@beautystat.com
Tags:Beautystat, Ron Robinson, Twitter, Makeup, Skincare, Hair Care, Cosmetics, Sam Fine, Dr. Dennis Gross, Facebook
Industry:Beauty, Lifestyle, Consumer
Location:New York City - New York - United States
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Page Updated Last on: Jun 10, 2010
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