East Cobb Personal Trainer Introduces Healthy Living Through Proper Diet.

June 9, 2010 - PRLog -- East Cobb Personal Trainers: Certain foods are powerful. Fit For Life Trainer says they cast a spell over the most well-meaning dieter, and cause logical people to overeat until their sides hurt. They occupy your thoughts to the point of obsession as you try to ignore a plate of cookies. And when it's all said and done, they accumulate on your body in the most obtrusive way as a result of dozens of unused calories.

Why does food hold such power? And, most importantly, how can you control your eating?

The End of Overeating

David A. Kessler, MD set out to answer these pressing questions in his instant bestseller, The End of Overeating. Despite being a pediatrician, a former FDA commissioner, and former dean of the medical schools at Yale and the University of California, San Francisco, Dr. Kessler struggles with his weight.

Observing the current obesity epidemic, he knew that he wasn't alone.

Dr. Kessler, with the insight of some of the brightest minds in medicine and science, discovered the following three reasons that most of us are compelled to overeat.

An Irresistible Combination Rewires Your Brain: Think of your favorite treat - most likely it can be broken down into the basic building blocks of sugar, fat and salt. This combination is known of as the ‘three points of the compass', a combination that has been shown to literally alter the biological circuitry of your brain.

Sugar, fat and salt give food a high hedonic value which gives you pleasure. This pleasure reinforces you to return to your favorite foods time and time again.
The Food Industry Targets You: Everywhere you go you'll see the clever work of the food industry, tempting you with highly palatable creations. Food has become a science, and your taste preferences the guiding light.

The food industry has one goal - to get you hooked. By constructing food items that are high in sugar, fat and salt they know that you will come back time and time again.
Conditioned Hyper eating Becomes a Way of Life: Humans are conditioned to seek more reward. When readily available, hyper palatable food becomes our reward a pattern of hyper eating quickly emerges. Dr. Kessler describes the cycle:

"Foods high in sugar, fat, and salt, and the cues that signal them, promote more of everything: more arousal...more thoughts of food...more urge to pursue food...more dopamine-stimulated approach behavior...more consumption...more opiate-driven reward...more overeating to feel better...more delay in feeling full...more loss of control...more preoccupation with food...more habit-driven behavior...and ultimately, more and more weight gain."

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Ty Jones’ passion for fitness began in 1983 as a college baseball player at Mercer University. Here he began working out and realized and loved how strength training made him look and feel.