Branding a Professional Service

June 5, 2010 - PRLog -- Live more services a Bangalore based facility management company launched its brand Homeworks an innovative concept in the category. In India the household repair, maintenance and improvement services are driven by the unorganized sector of electricians and plumbers. “Dealing with them is a hassle and the market has a huge potential. We are trying to explore this opportunity by providing right service through trained and equipped technicians, structured approach, timely service and service warranty” said the Marketing Director, Mr. Surendra.N.V.


Bangalore based brand strategy and design firm Brand art and science has developed the brand name and the brand identity design. “The thought behind the red colour is to bring out the aspect of being passionate about making living more enjoyable by offering all household repair, maintenance and improvement services. The core proposition of the brand is highlighted with the word mark created from the letter ‘K’ a right mark represents right service and the inverted right mark in the form of a walking stick is a representation of reliability” said Srinath Ksheersagar Founder and CEO