Entrepreneur Valerie Jennings Reviews Social Media Marketing Strategies for Branding & HR

June 4, 2010 - PRLog -- KANSAS CITY, MO  --  Valerie Jennings, Entrepreneur and CEO of Jennings Social Media Marketing, reviews tips about how businesses can avoid brand hijacking and maintain productivity while utilizing social media marketing (http://www.jenningssocialmedia.com).

Jennings stated that brand hijacking is a growing problem that can ruin a brand. "Employees are an extension of a brand, so if they are using personal social networking sites such as Facebook or Twitter, it is important to have strict policies. Creating and executing these policies will protect your brand," said Jennings.

Jennings added that to remain productive, employees should not use social media while at work, unless it's part of a marketing strategy. "Keep social media confined to marketing, PR and sales executives. Social media at work will kill productivity without the right policies in place," said Jennings.

A recent survey conducted by an IT services group, Morse, which questioned 1,460 office workers found that due to a lack of social media policies, networking sites, such as Facebook or Twitter, were costing UK companies 1.38 billion, ($2.25 billion) every year.

Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings creates comprehensive social media marketing and Web advertising strategies from website design and development to viral videos.

Valerie Jennings is the founder and CEO of Jennings Social Media Marketing. She started the company in June 2003 from her home in Overland Park, Kan, and now, the CEO works with an exclusive client list from around the world, developing trade secret information based on measurable outcomes. Read more: http://www.jenningssocialmedia.com/about