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It's No Fun In The Sun For Scars
With reports of skin cancer, breast cancer, c-sections and cosmetic surgery – all on the rise – so too is the incidence of scarring. InviCible Scars offers hope.
By: Lori Diamond PR
“Ironically, people’s first inclination in response to a new scar is to sit in the sun, to help even out the color and texture,” says Minas T. Chrysopoulo, MD, a San Antonio-based plastic surgeon specializing in advanced breast reconstruction techniques. “In fact, while sun exposure is essential for vitamin D absorption, it’s perhaps the worst possible thing for a scar.”
UV exposure not only darkens a scar, especially among more olive-toned complexions, but it can also affect texture and cause the scar to thicken. For those who can’t avoid the sun entirely, Dr. Chrysopoulo recommends a topical scar cream, like InviCible Scars™, and covering the scar with a minimum of SPF 30.
InviCible Scars (http://www.inviciblescars.com) is Dr. Chrysopoulo’
InviCible Scars combines proven skin care technology, a patent-pending blend of naturally-derived collagen regulators (a Dual-Vitamin C complex), intensive moisturizers, pigment lighteners and essential fatty acids (ProBiosyn-4)
Equally as important, InviCible Scars DOES NOT contain any ingredient that is controversial, inconclusive, superfluous or harmful, such as vitamin E, onion extract, hydroquinone, alcohol, preservatives (like parabens), fragrances, or D4 and D5 forms of silicone. Most of these are common in other skin care products and scar treatments. The anhydrous formula (formulated without water) is also hypo-allergenic.
InviCible Scars helps fade facial scars, acne blemishes, burns, stretch marks, hyperpigmentation and hypertrophic scars – from surgery, skin injury and pregnancy – and will even improve the results of micro-dermabrasion, laser resurfacing and chemical peels.
Apply InviCible Scars™ Advanced Scar Therapy once the skin heals over. Apply a thin film 2 to 3 times a day, massaging it into the area until the cream is absorbed. Keep scars out of the sun or cover with a minimum of SPF 30 sunscreen to prevent permanent redness or discoloration. DO NOT apply InviCible Scars to open wounds.
InviCible Scars is now available at http://www.inviciblescars.com as well as select physicians’ offices and med spas.
Suggested retail price: $82 for 0.9 oz/ml tube (about a 2-month supply)
InviCible Scars is a division of C&H Scientific, LLC, a privately-held company based in San Antonio, Texas, dedicated to the research and development of beauty and wellness solutions. Roland Hoffmann, CEO and Dr. Minas Chrysopoulo, CSO formed the company in 2008 after years of research and collaboration.
1. According to the Skin Cancer Foundation, there are one million new cases of skin cancer reported each year, with more than 120,000 cases of melanoma, the deadliest form.
2. The American Cancer Society estimated 92,370 new cases of invasive breast cancer to be diagnosed in American women during 2009.
3. Cosmetic surgery, says the American Society of Cosmetic Surgeons, continues to be on the rise, as does the incidence of botched surgeries calling for do-over’s.
4. A study conducted by non-profit group, Choices in Childbirth, reported that c-section births are up 30% in New York over the last 10 years, and that 30% of births citywide are now by c-section.
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Lori Diamond Public Relations is a boutique publicity and marketing communications consulting practice specializing in emerging beauty, accessories and lifestyle brands. www.loridiamondpr.com