New White Paper Addresses Online Research Panel Risks

June 2, 2010 - PRLog -- Research Rockstar announced a new white paper for anyone planning to conduct online surveys using an online research panel. Online research panels are a popular option for finding qualified survey respondents for online surveys.

“For people who haven’t worked with online panel companies, it can be tricky,” commented Kathryn Korostoff, President of Research Rockstar. “This paper identifies the seven biggest risks and how to mitigate them.”

Online panels offer important benefits to anyone conducting online market research. Fast, predictable access to survey respondents greatly simplifies the market research process. But there are some risks, some of which can lead to inaccurate research results.

“The challenge is that while there are many panel companies, quality varies. Panel companies charge real money for access to survey takers,” Korostoff continues. “This paper shows you how to select a panel company that will get you quality respondents for your market research project.”

For example, one of the challenges in online research is fraudulent respondents—people who complete surveys and either misrepresent their qualifications or who attempt to complete surveys more than once, to earn survey incentives. Practices for identifying fraudulent respondents vary, so knowing how to identify a panel supplier with a rigorous approach to managing fraud is key. Nobody wants to pay money for bogus respondents.  

White Paper Access

The free white paper is available on the Research Rockstar website, from this link: http://www.researchrockstar.com/online-research-panel-whi...

About Research Rockstar

Research Rockstar is the only independent, online destination for on-demand market research training. Our clients are the actual users and buyers of market research services—people who need to find, buy and manage market research resources. To learn more or to subscribe to the Research Rockstar blog, please call Kathryn Korostoff, President & Founder, Research Rockstar at 508-691-6004 ext 705, or visit: http://www.ResearchRockstar.com.

# # #

Research Rockstar is the only independent, online destination for on-demand market research training. Our clients are the actual users and buyers of market research services—people who need to find, buy and manage market research resources.