Bakery and cereals in China to 2012 - Market Research Report on Aarkstore Enterprise.

June 1, 2010 - PRLog -- Introduction

This databook provides key data and information on the bakery and cereals market in China. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on :bread & rolls, breakfast cereals, cookies (sweet biscuits), cakes & pastries, crackers (savory biscuits) and morning goods

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for bakery and cereals in China increased at a compound annual growth rate of 9% between 2003 and 2008.

The cakes & pastries category led the bakery and cereals market in China, accounting for a share of 75.2%.

Leading players in Chinese bakery and cereals market include Lotte Group, ColaCao Food (Tianjin) Co., Ltd. and Beijing Daoxiangcun Food Co., Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the bakery and cereals market in China

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements
   

Table of Contents :
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread & rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes & pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Yuan Renminbi), 2003−08 27
Value analysis (Yuan Renminbi), 2008−13 28
Value analysis (US dollars), 2003−08 30
Value analysis (US dollars), 2008−13 31
Volume analysis, 2003−08 33
Volume analysis, 2008−13 34
Company and brand share analysis 36
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 4 Leading Company Profile 51
Lotte Group 51
Chapter 5 Category Analysis: Bread & Rolls 53
Value analysis (Yuan Renminbi), 2003−08 53
Value analysis (Yuan Renminbi), 2008−13 54
Value analysis (US dollars), 2003−08 56
Value analysis (US dollars), 2008−13 56
Volume analysis, 2003−08 58
Volume analysis, 2008−13 59
Company and brand share analysis 61
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 6 Category Analysis: Breakfast Cereals 69
Value analysis (Yuan Renminbi), 2003−08 69
Value analysis (Yuan Renminbi), 2008−13 70
Value analysis (US dollars), 2003−08 72
Value analysis (US dollars), 2008−13 72
Volume analysis, 2003−08 74
Volume analysis, 2008−13 75
Company and brand share analysis 77
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 7 Category Analysis: Cakes & Pastries 86
Value analysis (Yuan Renminbi), 2003−08 86
Value analysis (Yuan Renminbi), 2008−13 87
Value analysis (US dollars), 2003−08 89
Value analysis (US dollars), 2008−13 89
Volume analysis, 2003−08 91
Volume analysis, 2008−13 92
Company and brand share analysis 94
Distribution analysis 98
Expenditure and consumption per capita 100
Chapter 8 Category Analysis: Cookies (Sweet Biscuits) 103
Value analysis (Yuan Renminbi), 2003−08 103
Value analysis (Yuan Renminbi), 2008−13 105
Value analysis (US dollars), 2003−08 107
Value analysis (US dollars), 2008−13 108
Volume analysis, 2003−08 109
Volume analysis, 2008−13 110
Company and brand share analysis 112
Distribution analysis 117
Expenditure and consumption per capita 119
Chapter 9 Category Analysis: Crackers (Savory Biscuits) 125
Value analysis (Yuan Renminbi), 2003−08 125
Value analysis (Yuan Renminbi), 2008−13 126
Value analysis (US dollars), 2003−08 128
Value analysis (US dollars), 2008−13 129
Volume analysis, 2003−08 131
Volume analysis, 2008−13 132
Company and brand share analysis 134
Distribution analysis 138
Expenditure and consumption per capita 140
Chapter 10 Category Analysis: Morning Goods 144
Value analysis (Yuan Renminbi), 2003−08 144
Value analysis (Yuan Renminbi), 2008−13 145
Value analysis (US dollars), 2003−08 147
Value analysis (US dollars), 2008−13 147
Volume analysis, 2003−08 149
Volume analysis, 2008−13 150
Company and brand share analysis 152
Distribution analysis 155
Expenditure and consumption per capita 157
Chapter 11 Country Comparison 160
Value 160
Volume 164
Market share 168
Chapter 12 PESTLE Analysis 169
Summary 169
Political analysis 170
Economic analysis 174
Social analysis 180
Technological analysis 184
Legal analysis 188
Environmental analysis 191
Chapter 13 New Product Development 195
Product launches over time 195
Recent product launches 197
Chapter 14 Macroeconomic Profile 198
Macroeconomic indicators 198
Chapter 15 Research Methodology 203
Methodology overview 203
Secondary research 204
Market modeling 205
Creating an initial data model 205
Revising the initial data model 205
Creating a final estimate 206
Creating demographic value splits 206
Primary research 206
Data finalization 207
Ongoing research 207
Chapter 16 APPENDIX 208
Future readings 208
How to contact experts in your industry 208
Disclaimer 208

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