New mobile social network Eskimi emerges with 50‘000 new customers in first month

May 31, 2010 - PRLog -- The product Eskimi initially was introduced to Lithuanian market one year ago and after playground stage on March 2010 launched worldwide. The product is open to the customers worldwide focusing on the key established and developing mobile internet markets in each region: UK, Romania, Germany in Europe; Indonesia, Malaysia, Philippines, Hongkong in Asia; Brazil and Venezuela in South Africa and many others.

Key focus of Eskimi developers is the browsing experience for customers. „We have focused on mobile browsing experience and tried to make it very easy for the customers to browse through profiles, chat, vote and make new friends. This is a main challenge for us in the future – grow in features without complicating the product. A lot of customers already expressed their positive feedback encouraging us to keep this line”, said Vytautas Paukstys, CEO of ActiveSec, company managing Eskimi.

Future product developments also include light version for slower GPRS markets, new function sets, touch-screen & web versions. According to V. Paukstys, the company`s strategy is to become a cross-platform social site to reach all customer screens.

Another early success factor of the product is obsession with data. “Metrics and data are the core of social networking business. We should call our-selves mobile analysis company rather than mobile marketing company. There are more than 20 metrics we track on regular basis to ensure growth in all areas of product. Usage is also important for our partners – operators. Trying to bring value to them you have to focus on that.”

Eskimi business model is focused on virtual goods, selling additional value to customers from gifts to VIP versions, giving powers to do more.

ActiveSec is privately funded and plans to invest $200k into initial product development during 2010.
Key Performance Indicators of Eskimi, weekly, per average user
•   17,3 sessions
•   35 pages views per session
•   605,5 page views
•   50 private messages
•   7,1Mb traffic
•   314 minutes spend

About ActiveSec

ActiveSec is the company behind Eskimi product. ActiveSec is a mobile product development company with wide experience in mobile marketing and mobile product concept building.

Since 2007 company has developed more than 10 different mobile and web products ranging from video streaming platforms to social gaming and networking products. Product management team is based in Vilnius, Lithuania.

There is a team of 6 specialists with extensive experience in the field of mobile technology, product management and marketing working on Eskimi development. 2 team members have worked on operator side, so building value not only for end-users but also for mobile operators has been an important goal inside the company.

Contacts
Vytautas Paukstys, CEO
E-mail: vytas@activesec.eu
Phone: +370 633 00000, Fax: +370 5 2700410
Kareiviu str. 19-139, LT-09133, Vilnius, Lithuania
http://info.eskimi.com