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Follow on Google News | Cristiano Ronaldo is the face of a big publicity campaign in South AfricaCR9 signed a three year contract with Castrol where he will be their brand ambassador around the world. Castrol is one of the FIFA sponsors till 2014.
By: Gil Santos Huge advertising panels in some of the busiest avenues of Johannesburg, Pretoria, Durban and Cape Town show a smiling Cristiano Ronaldo, advertising a well known brand of car lubricants which promises buyers of their products a meeting with the Portugal and Real Madrid soccer star, as well as tickets for the 2010 World Cup, which starts June 11 in South Africa. In these cities, some of the billboards have aroused a lot of curiosity among the local population. Nobody is indifferent to the large images that show Cristiano, who was born in Madeira Island and highly admired by soccer fans worldwide. C Ronaldo, who was the face of the same brand of lubricants for nearly six months on the roads of South Africa, has become, with this new and even more visible campaign, the biggest star in the world of football, before and during the World Cup event, at least in terms of visibility. And, indeed, it’s almost impossible not to notice Cristiano Ronaldo the Portugal captain and Real Madrid star, given the size of the billboards, mostly placed in the center of boulevards that separate the flow of traffic. The TV advertising campaign that has been airing since October 2009 and will go on till the end of this year's FIFA World Cup in South Africa, compares the ability of both Castrol Edge and Cristiano Ronaldo to perform well under the most extreme conditions. In the advertisement, Ronaldo drives down a desert highway, a snowy landscape, through a beautiful mountain pass and in the middle of city traffic while the rain is pouring. All this is mixed with clips of him playing soccer while performing in the same set of extreme conditions. The ad ends with the revelation that his car runs on Castrol Edge. You can watch the video of the Castrol Edge TV ad, as well as the latest news and info about Cristiano Ronaldo at:: http://www.cristianoronaldoportugal.com # # # This website was made to bring you news and information about Cristiano Ronaldo, the Portugal captain and Real Madrid football star, the Spanish League Championship games as well as the 2010 World Cup where he will be playing from 11 June and hopefully till 11 July 2010. End
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