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CTA Digital Partners with Kids Are Heroes to Launch the Inflatable Race Kart for Wii at E3 Expo 2010
Leading game accessory manufacturer, CTA Digital, is working in a joint collaboration with nonprofit organization ‘Kids Are Heroes’, to announce their upcoming product launch at the E3 Expo: the Inflatable Race Kart for Wii.
CTA Digital has been building accessories to help improve the way that we experience everyday products in our lives, and enrich our relationships and interactions through those experiences. Most of the peripherals launched are geared towards helping kids enjoy their games to a greater extent.
CTA Digital’s upcoming Inflatable Race Kart is a product designed specifically and solely for kids who just want to have fun. Little boys love to sit behind a steering wheel and feel like they are driving. This Inflatable Race Kart is designed in a way so that they can sit in their make-believe car while playing their favorite racing games.
Kids Are Heroes (http://kidsareheroes.org) promotes the little kids in our lives who are doing extraordinary things to help make the world a better place. It is also a platform for other kids to find inspiration and become involved in the act of giving back to society.
One of the ‘Kids Are Heroes’ members and ambassador, 8-year-old Ricky Springer from Georgia, races karts to raise awareness about his chronic disease, Eosinophilic Gastrointestinal Disorder. Ricky has been a source of inspiration for other kids his age, and donates all of the money he generates through his “Racing for a Cause” Campaign to APFED (American Partnership for Eosinophilic Disorders - http://APFED.org).
CTA Digital will be launching the Inflatable Race Kart in June at the Electronic and Entertainment Expo (http://e3expo.com). Ricky Springer, an inspiring personality and passionate kart racer, will be demoing the Inflatable Kart at their E3 booth (# 4500). Ricky hopes that through the Inflatable Kart, more kids will get a chance to enjoy how it feels to be behind a steering wheel and have fun. Interested people can come and meet Ricky at the booth during the Expo Exhibit hours.
"I smile when I think of the wonder in his eyes as he enters the expo seeing all the huge displays and new devices”, said Gabe O’Neill, Co-Founder of Kids Are Heroes, “Knowing how much he has suffered in his life at such a young age, I am excited to hear about all the fun he will have, being the star of the show demonstrating CTA’s latest technologies."
Through this partnership, CTA Digital and Kids Are Heroes hope to raise more awareness about the Kids Are Heroes organization and how kids can get involved, as well as Ricky's Eosinophilic Disorder and encourage other people to donate funds to either or both causes. More comments from Gabe O’Neill can be read here - http://tinyurl.com/
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