May 27, 2010
-- Rachel Burden, a real estate agent with Better Homes and Gardens Real Estate - Metro Brokers has teamed up with Blizzard Digital to increase exposure and traffic for her North Georgia website. Like many agents in the area she has witnessed the rapid decline in home sales in the past 2 years. The North Georgia area has been hit hard by the economic downturn and the results have been devastating to many builders, developers, investors, and home owners alike. With almost no manufacturing and zero fortune 500 presence in the area the economy was driven by vacation homes, second homes, spec houses, and luxury gated communities. Once the bubble burst the number of active real estate agents took a huge drop almost overnight. Builders and banks folded leaving the FDIC and local government agencies holding the bag. Once the market became saturated and the courthouse sale of foreclosed properties drove prices down, the "real" agents that were in it for the long haul and not just the gravy remained. Even with a decrease in the number of licensed real estate agents, the competition is still intense. The answer is an increase in online exposure and advanced marketing tactics. The old print media that dominated the real estate industry for so long appears to be weak, at best.
"We have helped a number of real estate agents in Georgia incorporate real time MLS listings into their website and most agents are showing an increased interest in online marketing" says David Blizzard, president of Blizzard Digital, an internet marketing agency in Ellijay Georgia. “We work with many agents and the budgets are tight so we have to be efficient, effective, and eliminate wasted ad spending. If we can’t measure the results then we can’t justify the spend”.
Blizzard has developed an IDX application that allows real estate listings to be displayed dynamically on the agent websites. The data is pulled directly from the North Georgia MLS database. Combined with quality search optimization and marketing they have seen a significant increase in traffic and conversion. If the website can generate leads then the agent can do her job and help the client find the right property or home. We help real estate agents like Rachel bring it all together.
For more information you can contact Rachel Burden at http://www.gamtnrealestatesearch.com/
- Contact Blizzard Digital at http://www.blizzarddigital.com/
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