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Follow on Google News | Carson Toyota Announces New Interactive Competition For 2011 ScionOnline Competition Will Allow Players to Win All-New 2011 Scion tC
By: Feltman & Associates The competition is designed to launch the next-generation 2011 tC and give consumers a fun and engaging way to get to know the new sports coupe and Scion culture. The game begins on June 1 at www.UnlockthetC.com with daily instant prizes leading to the real-world event where four finalists will be flown to Los Angeles and compete against one another for the chance to win a tC. The Unlock the tC Road Trip game emphasizes the framework behind the new tC: customization and community. In the game, each player is empowered to take risks with exciting "side-trips" "Unlock the tC Road Trip game lets us unveil and launch the next-generation tC virtually and in the real-world through an immersive and engaging game," said Jack Hollis, vice president, Scion. The next-generation 2011 tC builds on its strong history of personal expression and has everything it needs to take the leadership position in both performance and sophistication. The second-generation of Scion's most popular model since its debut in 2004, the tC offers more horsepower, more torque and a quicker 0-to-60 over the current generation tC. The new tC is advanced and refined – it sets the standard for premium among its class with top of the line features such as panoramic moon roof, Pioneer audio system with premium 8-speaker design and 18-inch alloy wheels. Each week unlocks a new road trip (8 total) and daily instant-win prizes (140+ total) will be awarded throughout the game's duration. Leader boards will track player standings. At the end of the online competition, four (4) finalists will be flown to Los Angeles for a VIP event on August 14 to compete in a real-world competition where one (1) winner will receive a 2011 tC. The all-new 2011 Scion tC will be debuting at Carson Toyota late this year, till then customers can come in and test drive the all-new 2010 Scion. Carson Toyota has been serving Southern California residents since 1974. With an inventory of more than 1,000 new and pre-owned vehicles in stock, a knowledgeable sales staff, expert factory-trained technicians and a state-of-the- End
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