“Whitehat” and “Blackhat” Organic Search Engine Optimization

May 26, 2010 - PRLog -- Organic SEO
Organic SEO is commonly thought of as simply the “naturally” or “organically” occurring search
results that are found on the left side of a search engine results page below and to the left of the
paid listings. Usually, these results are represented as unpaid and the product of algorithmic
indexing of websites. That is also the natural perception of the services offered by most SEO
Agencies. However, there are some successful SEO Agencies which take this definition a step
Please visite bangalore seo http://www.scorpiotechnologies.com/web-design-bangalore.html
further than just this ranking service. These companies do not merely taking ranking into
account. This is what defines a professional “Whitehat” SEO Agency versus one that uses
“Blackhat” techniques to improve natural rankings.
The “Whitehat” Organic SEO Agency
The prime difference between a Whitehat and Blackhat organic SEO agency is the methodology
used to achieve results as well as the long term results themselves. The agency that practices
Whitehat techniques normally advises on and performs SEO services with a content-based
approach. This approach will generally aim to improve website content pages while focusing on
specific keywords to optimize and rank. This is the strictest definition of organic SEO in that it
adheres to the terms of service and webmaster guidelines of the major search engines as well as
following the generally accepted procedures for long term keyword ranking success. This
approach, while usually involving more work, creativity, and patience does prove to survive
search engine algorithm updates better while reducing the risk of triggering search engine
filtering, penalties and bans.
The “Blackhat” Organic SEO Agency
A Blackhat organic SEO agency is one that looks for a quick fix approach to improving ranking.
This method of so-called “organic SEO” is commonly accomplished by means of technology and
automation. For example, the Blackhat organic SEO agency may automate the search engine
and directory submission processes. While they practices are frowned upon by both search
engines and the Whitehat organic SEO communities, they do not actually violate any laws—only
the search engines terms of service and webmaster guidelines. These practices are also difficult
to detect, therefore they may be successful at first to a degree. The problems come when the
search engines become wise to practices such as these and alter their algorithms to weed-out
sites using such practices. In fact, some search engines are known to filter, penalize and
sometimes ban all the sites on a similar IP as the offending site. Another common Blackhat
practice of an organic SEO consulting company is IP delivery or “cloaking.” This technology
based “optimization” technique delivers different content to search engines than it would to users.
The search engines get very simple, keyword-rich and highly optimized pages which would be
very unfriendly to users, while users get a page that is very user-friendly but would not generally
be considered search engine friendly.
More Ways a True Organic SEO Firm Will Stand Out
One of the most important ranking factors, which any organic SEO firm will tell you, is link
acquisition. This method of citation distributes relevant importance from one webpage to another.
In this way, search engines can more readily define a good site from a bad one. The Blackhat
organic SEO firm will try and manipulate the link citation acquisition process by applying
technological methods to automate the process and cheat the system as best as possible.
Remember: those citations are deemed important in aiding ranking because they represent the
importance of a webpage; they should not benefit a website that has had its link acquisition
automated or gamed in an artificial manner. When this happens, the so-called organic SEO firm
will use expedient linking schemes such as buying text links, link farms, and free-for-all
directories. The true organic SEO firm will help build quality in your site by adding good content
that will encourage the natural linking process. It will also continually look for links from industry
related websites that not only promise to bring qualified traffic to your page, but also aid in
representing the website as a trusted authority page in the industry. When search engine
algorithms see that your closely related peers are citing your page as important, the rankings will
support the efforts. The Blackhat organic SEO firm will, on the other hand, look to getting as
many links as possible—from anywhere. Algorithms are always improving and distinguishing
between good and bad links is getting easier for search engines to accomplish causing the
devaluation of low quality irrelevant links and possibly even the filtering of pages that are known
to be recipients of mass quantities of these extraneous citations.

# # #

All about Web Design Bangalore,Web Development Bangalore,Web Hosting Bangalore,SEO Company Bangalore,SEO Services Bangalore,SEO Bangalore.Please Visit for further details
http://www.scorpiotechnologies.com/web-design-bangalore.html