Two Thirds of People Wouldn’t Eat Out Without Searching For Voucher

May 25, 2010 - PRLog -- Nearly two thirds of Brits wouldn’t eat out without first looking for a discount voucher or coupon, a new study has found. The research also revealed that 1 in 4 respondents always look for a discount code before making any kind purchase online.



The poll of 1,976 people, commissioned by www.MyVoucherCodes.co.uk and carried out independently of the MyVoucherCodes user base, was carried out to look into the rise in voucher usage across the UK, as consumers get wise to the discounts available on the internet.



When looking into the use of vouchers and discount codes in other sectors, http://www.MyVoucherCodes.co.uk found that a quarter always look for a discount code or deal before making any purchase online.



The respondents were asked to name the type of products or services they would always look for discounts for before buying and it was found a meal out was top of the discount priorities. The top ten areas people look for discounts in before buying, based on the number of respondents that said they would always look for a bargain before paying are;



1.    Eating out – 64%

2.    Fashion – 61%

3.    Holidays – 59%

4.    Appliances – 55%

5.    Gifts – 49%

6.    Mobile phones – 46%

7.    Groceries – 39%

8.    CDs and Music – 31%

9.    DVDs – 29%

10. Gaming – 21%



The poll found that women were more likely to use discount vouchers and codes than their male counterparts, with 84% of the female respondents claiming to have used a code or voucher in the last three months, compared to just 29% of men.



Farhad Farhadi, personal finance expert at http://www.MyVoucherCodes.co.uk, said;



“As the UK’s leading discount website, we always aim to keep on top of the latest voucher code usage trends. We help millions of people every month save money on a variety of products and want even more people to realise the potential savings available. This study was commissioned by us and carried out 100% independently of our user base in a bid to investigate how the general public feel about discount voucher codes, and to be honest, the results really are reflective of the recession-hardened public.”



He continued, “Eating out was one of the luxuries people gave up throughout the Credit Crunch, as referenced by much-publicised higher takeaway orders, so it appears that although it’s back on the agenda, the public are still conscious of the cost. We’d encourage all shoppers to check for discounts before making any purchases, especially online, as they could be missing out on huge savings.”



LINK http://www.MyVoucherCodes.co.uk



ENDS



For more information, or to arrange interviews, please contact Shannon Haigh of 10 Yetis PR Agency on 01452 348211 or email shannon@10yetis.co.uk



Editors notes



Mark Pearson, MD of MyVoucherCodes is a regular media contributor regarding online shopping and the credit crunch. At 29, his personal worth is more than £30 million. Mark was previously a trainee chef working for Gordon Ramsay at Claridges, London.

www.MyVoucherCodes.co.uk has had sales exceeding £481m in the last year

Consumer savings on online shopping via MyVoucherCodes.co.uk up from £28m in 2008 to £52m in 2009.

MyVoucherCodes is the UKs most popular discount site.