Shoffee.com Launches New Line of Keurig K-Cups from Wolfgang Puck with Keurig Brewer Giveaway

May 24, 2010 - PRLog -- Internet coffee retailer Shoffee.com (http://Shoffee.com) announced this week that they will be celebrating the arrival of the new line of Keurig K-Cups from Wolfgang Puck by giving away a new Keurig B155 touchscreen  brewer to one lucky Shoffee.com customer who simply places an order for Wolfgang Puck Keurig K-Cups.

"We're extremely excited about this new line of Keurig K-Cups," said Shoffee.com Co-Founder Joe Simonovich. "The Wolfgang Puck name alone could sell just about anything, but these K-Cups brew an exceptional cup of coffee."

The Wolfgang Puck Keurig K-Cup lineup consists of 12 brand new coffees and is a mix of single-origin, traditional blends and palate-pleasing flavors.

"More than anything else, we love to be able to give our customers more choices when they're ordering Keurig K-Cups," said Simonovich. "The way that our customers have embraced the idea of these new K-Cups is more overwhelming than we ever expected."

Shoffee.com broke the news of the Wolfgang Puck Keurig K-Cup lineup back in February on the Shoffee Blog (ShoffeeBlog.com), and since then carried the buzz through it's Facebook Fan Page (http://Facebook.com/ShoffeeCoffee) and @Shoffee_Joe on Twitter.

"This is the first brand new product line that we have had the chance to promote, almost exclusively, through our social media channels," said Simonovich. "It is something that we have no intention of slowing down on."

Shoffee.com is looking to keep the social media buzz going through their giveaway of the Keurig B155 touchscreen brewer (details at ShoffeeBlog.com) and a custom Wolfgang Puck Keurig K-Cup hashtag on Twitter - #NewWPKCups.

"We're excited that Keurig gave us permission to give away one of the news Keurig B155 touchscreen brewers," said Simonovich. "The Twitter hashtag is the one that I am personally the most excited about. It will give us a chance to find out what the coffee-drinking public really thinks of the new Wolfgang Puck K-Cups."

A Twitter hashtag is used to identify that someone is 'Tweeting' about a particular topic. So if someone 'Tweeting' about the Wolfgang Puck Keurig K-Cups, and uses the #NewWPKCups hashtag it groups that particular post with all of the others that have used #NewWPKCups.

"We're far from social media professionals at Shoffee.com, but I'm not sure anyone truly is at this point," said Simonovich. "Social media is an emerging industry, and we just want to do our best to stay near the front. Most of our social media campaigns, including this one, are done on a trial-and-error basis."

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Shoffee.com is an online coffee retailer, and is commonly referred to as the web's favorite coffee shop (mainly for their social approach to doing business). Shoffee.com is an authorized distributor of the Keurig single-cup brewing system as well as patented Keurig K- Cups. Shoffee.com is also an autorized distributor of FLAVIA Fresh Packs to home users inNew York and New Jersey. In addition to Keurig and FLAVIA, Shoffee.com offers many other product lines including Coffee People Whole Bean Coffee, Reunion Island and Baronet Coffee Pods and MarieBelle Chocolates.