How Not To Design Your Print Brochures

May 22, 2010 - PRLog -- For printing a brochure, good design is to be developed. This requires little bit of planning. By proper planning, you can evaluate the required design and your brochure will be an outcome of your creativity.

Conception of an idea is the first and foremost step for printing a design. One should have a clear picture of what the brochure should contain and the matter it needs to convey.

The brochure should convey precisely and clearly what you and your business want to establish. If you can conceive a proper layout, it can be an eye catcher. You can grab the attention of the readers to the main matter which you want them to know and with limited number of emphatic words in it. The reader need not go through the entire contents in order to understand the message.

There are few aspects which have to be given more attention while printing your brochure design. You should avoid doing certain things. Here is a gist of them:

•   Never turn your design to a clutter. Spaces are very important to make the brochure more presentable and readable. Sometimes spaces deliver the meaning of the message to the reader in a more appealing and convincing manner. If you have some space in your layout design, filling it  will render your brochure design a clumsy look.

                  Your brochure design must have definitive margin areas. This not only makes your design better but also avoids confusion in the minds of the reader.

•   Another aspect that you should concentrate on, while making your design is never squeeze the available spaces. It is always wise to use the negative spaces to the maximum possible extent. They render a clean look and depth to your design. This is one of the good approaches that can act as a balancing feature to the text and the visible images in your design.

•   The other part which has to be looked at is the color and the font style. Never go by one color. Make a mix and match of colors and fonts. Select the font style and the size according to the need of the message that is to be conveyed. If you want to stress on the line of your business, then formulate the design in such a way that is highlighted and the rest must be secondary.

If you can concentrate on the above mentioned aspects, you can develop a good design.  Use the negative spaces, margins and the color contrast prudently and you will see for yourself how appealing, aesthetic and interesting your letter head is.

It is not only going to deliver your message properly but also will please the eyes of the reader.

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