Back Hair Beware: MANGROOMER Shaves the Day With Do-It-Yourself Back Hair Shaver Launch

The MANGROOMER Professional Electric Back Hair Shaver hits the market just in time for men who want to start the summer fur-free and shoppers seeking the perfect Father’s Day gift for the man who has everything…including back hair.
By: Sonya Cifuentes-Hiss
 
 
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Tags:
Father S Day
Product Launch
Summer Products
Men S Grooming
Hair Removal
Do It Yourself
Back Hair Shaver

Industrys:
Lifestyle
Retail
Beauty

Location:
Los Angeles - California - US

May 20, 2010 - PRLog -- Los Angeles - As temperatures rise, so do men’s anxieties about unwanted body hair. The MANGROOMER Professional Do-it-Yourself Electric Back Hair Shaver offers increased convenience and confidence to men who seek grooming solutions they can take care of in the privacy of their homes. When it comes to husbands’ and boyfriends’ grooming habits, a smooth back is at the top of many women’s wish-lists, making the MANGROOMER, literally, the gift that gives back.  

Owner and innovator Brett Marut introduced the first do-it-yourself electric back hair shaver to the market in 2006.  “I knew that I wasn’t alone: unwanted hair growth is a natural part of being a man, and dealing with it shouldn’t be a nerve-wracking or budget-busting experience,” he explains.

The Professional edition’s updated features make the MANGROOMER easier to control and more convenient than ever:

•   Extendable, adjustable handle: Now 100% rubberized for improved grip and handling, the MANGROOMER locks into place at various lengths for maximum coverage.
•   Rechargeable: Extended battery life and convenience.
•   135 degree opening: Optimized to ensure a clean shave without nicks or scrapes.
•   Sleek, compact design: Folds neatly in half for storage.

Made for Men, Loved by Women

“Women are some of our best customers,” says Marut, an unsurprising fact when paired with a Harris Interactive study of 1,000 women, 77% of which named the back as the number one area they’d like to see smooth on their mate.  According to Dr. Elliot Jacobs, author of men’s grooming bible Mantalk, “almost all women dislike hair on the back, but are too embarrassed to tell their mate.”  

In the face of female demand for smooth, growing numbers of men are asking how, not if, they should eliminate back hair.  Compared to recurring salon costs and laser hair removal, the $49.99 MANGROOMER is a money-saver.  For some, the do-it-yourself design is an ego-saving alternative to asking for help from a wife or girlfriend.  

“Waxing, shaving it -- it's an option that some guys like and some guys don't," Marut says. "But who goes around saying, 'I really like my back hair'?"

About MANGROOMER
MANGROOMER, founded in 2006 and headquartered in Santa Monica, is committed to providing industry-leading grooming solutions for the modern man, including a Private Body Shaver, Do-It-Yourself Back Hair Shavers, and The Essential Nose and Ear Hair Trimmer, available online and in several major retail chains across the United States. Learn more at www.mangroomer.com.

Press, Product Sample, and Interview Request Contact:
Sonya Cifuentes-Hiss
(818) 396-7387
sonya@thefamousgroup.com

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MANGROOMER, founded in 2006 and headquartered in Santa Monica, is committed to providing industry-leading grooming solutions for the modern man, including a Private Body Shaver, Do-It-Yourself Back Hair Shavers, and The Essential Nose and Ear Hair Trimmer, available online and in several major retail chains across the United States. Learn more at www.mangroomer.com.
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