May 20, 2010 -
PRLog -- MANILA, Philippines - NetBooster Asia acquires the digital campaign of the world’s most popular grooming brand, Axe. Working with NetBooster for the Axe Dark Temptation campaign in the previous year, Axe decided to continue the partnership with the country’s biggest digital agency. This year, the agency launched online activities for the “Guys Like Less” campaign generating a Facebook community of all the guys who like to see more legs and less skirts. This month, NetBooster will come in full swing with Axe’s new engagement platform called Axe Lab, where guys get tips, insights, videos, and surveys on how to become an ultimate babe magnet. NetBooster’s Executive Creative Director, Dino Cabrera says “This year will be an exciting year for Axe and the agency, Axe is a dream account every creative would like to work on.”
There’s more to come from this partnership;
guys can expect an online three week program on how to become an ultimate bachelor. Check out axelab.com.ph and join the Axe Philippines Facebook account to know more about this campaign. Log on to netboosterasia.com for everything digital.
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NetBooster is a full service digital agency that creates great online brand experiences.
We partner with organizations to help them grow and improve their businesses by delivering 360° online solutions in strategy, design and development. We believe that an integrated mix of mediums and content is required to truly build brands. We approach brand communications as a whole.
