CoupTessa names Miami based PR firm The brpr Group as social media agency of record

May 19, 2010 - PRLog -- The brpr Group has been named Social Media Agency of Record for CoupTessa, (www.couptessa.com  ) the highly anticipated online daily deal network created solely for women. The CoupTessa concept is similar to that of the immensely popular general consumer company Groupon; creating significant savings by employing a collective buying strategy based on large numbers of members that participate in the daily offerings of the network. CoupTessa is taking a similar approach to that of the consumer review giant Yelp (that began its rein in San Francisco) by building a strong base of local followers before expanding into subsequent markets. Only in this case CoupTessa has chosen the “Magic City” of Miami as their launching pad into the U.S Market. “CoupTessa has been designed to bring Miami women the best services they expect and deserve offered each day at 50-90% discounts!  The essence of the business is that we have a deep respect for women, their time, their responsibilities, and the costs associated with living life comfortably today. CoupTessa is proud to have aligned itself with The brpr Group, one of the highest caliber social media firms in the country to assist in finding and serving the women of Miami.  Our collaboration is built on precisely the same principle; conducting ourselves with only superior quality of standard in business practices. We are excited about what this collaboration means for the women of Miami and beyond” explained CoupTessa co-founder Francisco Gonzalez.
CoupTessa has been created to help women across the United States find fantastic and reliable services that meet their needs and allow them to enjoy all of the fun things they want to do and have in their respective cities.  Whether it be a spa visit with manicures and pedicures, fitness programs where pilates and yoga are taught, dance studios where the newest steps are mastered, huge reductions on the latest fashion trend or discounts on many of the city’s most celebrated restaurants, CoupTessa represents the ‘might of many women’ and brings to bear the power of their collective buying to create major savings.
“The CoupTessa brand is incredibly exciting for us as a firm, especially given the fact that theirs is a business that is built on a social platform intended primarily for the benefit of women.  The challenges that the economy presented in the past couple of years also served as a catalyst for savvy women shoppers the world over. I think it motivated women to look and find the deals that offer the most value.  Given the fact that through strength in numbers, women are able to capitalize on their own buying prowess, enabling them to access the deals on services and products that they want and desire utilizing CoupTessa as their vehicle; this is truly a perfect example of the power of social media which is the hallmark of what we do at The brpr Group.” says Creative Director/Principal of The brpr Group, Gerard Bush.  Look for CoupTessa to become the new ‘must have’ among women in the know this summer and keep an eye out for the daily deal in an inbox near you!

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The brpr Group is a highly effective International Public Relations/Advertising firm specializing in social/digital media based in Miami.