Standard’s Max Launch in Punjab at AlphaOne, Amritsar

Launched first exclusive store in the city of Amritsar Offering International fashion at affordable price
By: Richa Katiyar
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May 18, 2010 - PRLog -- Occasion: Launch of Standard’s Max at AlphaOne, Amritsar
Ambience: Celebratory, Festive, Enthusiastic & Interactive
Venue: AlphaOne, Amritsar, Main GT Road
Attendee Profile: Shoppers, Corporates, Developers and Media

For Immediate Release
   Standard’s Max, the Delhi-based mega-store, made its maiden entry into the state of Punjab with the opening of its first exclusive store in Amritsar. The brand launched its over 27000 sq. ft. standalone store in the city’s most happening destination, AlphaOne, Amritsar at GT Road amidst much fanfare. There were offers for the visiting customers with ‘Taala Kholo Paisa Jeeto’ where the customers were asked to open the locks and win bumper prize of Rs.10000/-. Enthusiastic crowds thoroughly enjoyed the lock and key game and many of them also won cash prizes and several other gifts.

   Mr. SK Sayal, Director & CEO, Alpha G:Corp shared, “We welcome the launch of the Standard’s Max first exclusive mega-store in Amritsar. Through AlphaOne, we have created a benchmark in organized retail. The world’s best brands are now available under one roof in AlphaOne from over 170 stores. Collaborative efforts by way of promotions, value offers and incentives to shoppers and long term win-win relationships with retailers to provide value and entertainment to customers are the abiding success goals of AlphaOne.”

   At the launch of the new store, Mr. Vinay Kumar Garg, Director, Max Standard Stores Pvt. Ltd., stated, “We have invested approximately Rs. 6 crores to open the store at AlphaOne Amritsar. Modern retail is one route that can help retailers grow and expand their business. Once you get 'organised', you can expand to any extent. Our company continuously analyses and responds to the customer database, making indicated changes that enhance the customer experience as relevant to each local market. We are 'glocal', which means we serve our customers by blending global systems with local flavours. We are a system-and technology-oriented organisation with the help of which we fearlessly go ahead with all our plans and endeavours. We strive to achieve the highest standards of customer satisfaction through the application of CANII, that is, ‘Continuous and never-ending improvement and innovations’, in our services and merchandise. We at Standard's Max are looking forward to go ‘PAN INDIA’ in the near future. Our latest standalone store at AlphaOne, Amritsar is a stride in that direction.”

   Currently Standard’s Max operates four standalone stores in Delhi/NCR region. The brand has bullish expansion plans for the Punjab region.

   Mr. Prodipta Sen, VP, Marketing, Retail & Corporate Affairs, Alpha G:Corp stated, “AlphaOne is consistently elevating the customer expectation, experience and delight for Amritsaris who now have a truly cosmopolitan experience customized especially for them. Based upon sustained research from the time AlphaOne was conceived, we will take shopping and entertainment to higher dimensions for the fun-loving people of Amritsar and its neighbouring towns as well as for visiting tourists to Amritsar.”

About Standard’s Max

   Standard's Max started off as an enterprise named Standard Shop in Model Town, Delhi. Then, Standard Men’s came into the picture in late 1990s which catered to the needs of metropolitan Men. Both these showrooms expanded in space as well as merchandise after 2000 and now it has grown into a complete family store chain spanning each store is strategically located, and tailored to the area it serves. Standard's Max has a retail area of more than 1 Lac sq. ft. currently operational in Model Town, Pitam Pura, Laxmi Nagar and Amritsar.

   Standard's Max is owned by M/s Max Standard Stores Pvt. Ltd. The company is run successfully by a team of professionals with experience in the industry for the past three decades.

   Standard's Max offers an unrivalled choice across men’s, women’s, kid's and infant's fashion including apparel, accessories, bags, artificial jewellery, homeware, footwear and entertainment brands which includes Lee, Esprit, Gesture, Monte Carlo, Levis, Spykar, Wrangler, Copper stone, Mufti, Octave, Sweet Dreams, Reebok, De Bello, Tommy Hilfiger, Parx, S.Oliver, Louis Phillipe, Zodiac, Color Plus, Raymonds, Park Avenue, Manyavar, Manish Creations, et al.

   The store will remain open seven days a week from 10:00 am to 10:00 pm &

For Additional Information: PR Grid – Ajay Garkal/Jitendra Parmar/Richa Katiyar
Tel: 911141431044, 41431455, 29249364, +919810632344, +919818410072
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