Source of Omega 3 in Sofn'free GroHealthy Hair Treatments: Peru's Sacha Inchi Nut Oil

May 12, 2010 - PRLog -- The surging popularity of Omega-3 and its proven health benefits has encouraged industries to introduce the essential fatty acids into everyday products.  However, the interest goes well beyond supplements, cooking oils, and snacks.

This year, Sofn'free GroHealthy hair-care treatments enter the mass market with an infusion of Omega-3 to help rebuild, strengthen and protect hair from within.  Its source for
Omega-3 oil is uncommon:  cold-pressed from the Sacha Inchi nut of Peru.  More commonly known sources of Omega-3 are cold-water fish like salmon, flax seeds and walnuts.  However, Sacha Inchi oil contains a very high natural content of it (50%) and of Omega-6 (35%), making the oil an ideal ingredient for anti-aging products, moisturizers or products for dry and sensitive skin and hair.  

When company owner Iqbal Kalla discovered the distinctive Sacha Inchi oil at a nutrition and health expo in late 2008, he moved quickly to integrate it into a new hair care line that nourishes, moisturizes and conditions strands, particularly Afro-structured hair that requires extra care. This Omega-3 source joins milk protein and pure olive oil in each of the five new Sofn'free GroHealthy formulas.  Together, the trio adds flexibility, strength and shine to naturally curly strands, whether women wear it naturally curly or not.  No other hair treatment offers this nutritional trio.

Omega-3 fatty acids, called essential fatty acids but not produced by one's own body, are associated with many health benefits, particularly for the cardiovascular system and the brain.  According to the Department of Nutrition at the Harvard School of Public Health, new studies are also identifying potential benefits for a wider range of health conditions, including cancer and rheumatoid arthritis.

Sacha Inchi oil smells and tastes pure and nutty.  The cost is higher than other Omega-3 sources, but the high concentration of nutrients, botanical origin and no-fish smell make it attractive to the maker of Sofn'free GroHealthy, which has long been an early adapter of popular botanical ingredients.  In 1990, it began utilizing Shea Butter, in 1997, olive oil, and today, the lesser-known Sacha Inchi nut oil.

Sofn'free GroHealthy products are surprisingly modestly priced, available at beauty supply stores and at mass-market retailers at a suggested retail price of $5.99, except for the $1.99 treatment packet. The lineup includes Leave-In Treatment mist, Three-Layer Growth Oil, Daily Growth Lotion, Strengthening Creme, and Really Deep Conditioning Treatment.  Some of the components of the line's relaxer kit also contain formulas with Omega 3, milk protein and olive oil.

For more information about the Sofn'free GroHealthy, visit mmproducts.com under the women's hair care products category and follow @SOFnFREE on Twitter.

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Established in 1973, M&M Products Company is a pioneer in ethnic hair care. Based in Atlanta, it markets therapeutic and maintenance hair care and grooming products. Brands: Sofn'free, GroHealthy, Bump Patrol, Curly Perm, Easy Wave, and Salon Quality.