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RITE AID Grabs Teens’ Attention
Glam Camp Street Team on hand at Taylor Swift Concert and Miss Teen Ohio
That same week, RITE AID was on hand at the Miss Teen Ohio-World pageant to reward the participants with the Glam Camp bag. More than 300 contestants eagerly accepted the tote bag and many began using the products right away. This is the first full year for this new pageant, which is the official preliminary event to the Miss Teen United States-World and Miss Teen World Pageants.
Teens (ages 12-17) comprise more than 11% of the U.S. population, and spending by American teenage consumers is expected to reach $208.7 billion by the year 2011. The RITE AID Glam Camp program consists of sampling events that are held in the five strongest RITE AID markets that match up with a high teen population 10,000 bags are distributed each year. The program is coordinated and executed by Cosmetic Promotions, Inc.; a national marketing company specializing in the beauty industry. The company secures the vendors, the bags and all the venues for distribution.
For more information on Cosmetic Promotions, contact Joann Tyson at 888-644-9916 or visit our website: www.cosproagency.com.
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We are the only marketing company dedicated to improving the beauty sales at mass retailers and we handle everything from in-store demonstrations to complete ad campaigns, signage and marketing plans.