Concert & Music Festival Promotion Book offers Promoting Secrets in Tough Times

Concert Producer and Consultant Hal Abramson’s treasure of experience, advice and instructions gives today’s promoters a tactical edge with his updated 352 page Bible of Concert & Festival Promotions.
May 11, 2010 - PRLog -- Promoting since 1975 and writing about it since 1999, Hal Abramson is a living vault of inside industry information on any of the 70 or more components that go into putting together a music festival.

He said, “These events all have standard operating methods now. There are about 40 cost items for a concert, it’s simpler and cheaper, but much more of a risk, just not as many revenue streams or freedoms in promoting a one-night concert in somebody else’s venue as in a festival production. Any festival promoter will tell you that fests are extremely work intensive, probably not a good idea to have a family and try it or you may not have them at the end. You work all the time.”

He continued, "As far as cost goes, a 1,000 seat professionally staged concert starts at about $25,000. upfront money needed and it goes all the way up to a modern one day stadium type music festival can easily cost over $2 million by the time you're finished. The book covers it all."  

“Although many of the technical aspects are the same, a concert is usually 2-3 bands you sit down and watch for 3-4 hours.” Abramson added, “A music festival can be just a one-day event, let’s say in a stadium or a park, but it should always be outside to be a real festival and have at least 6-8 bands on each stage per day. Festivals either have camping or not. Festivals are a better overall value per dollar to the ticket buyer than a concert.”

Abramson said, “no matter whether a concert or a festival, you still need stage production, marketing, administration, ticketing, security, insurance, rider contracts fulfilled, so there are many similarities. It’s just that a festival usually uses allot more of everything and has more details and staff. Due to larger budgets and larger venues, a music festival should not be attempted by anyone not first promoting a number of concerts to develop their operational capacity.

Selling more than 4,000 manuals over the last 10 years which started as a 160 page compilation of concert promoting notes, here’s what some promoters buying Hal’s book commented, unedited:

Donald Davidson said, “I just finished reading your book How Not to Promote Concerts and Music Festivals and I must say that it is a masterpiece. I learned a great deal from this book and I am eager to get into the concert promotion business. Thank you for creating this book as it will give me guidance in my future events.”

Paul Martin, Quebec said, “Thanks for your concert promotion manual. I found it to be well written, comprehensive, and engaging and I feel I have a much better understanding of the business. Frankly, my expectations were exceeded.

The business plans were of particular interest, particularly those dealing with the acquisition of sites suitable for hosting musical events. I was looking at my own property through different eyes after reading your book. We are currently financing to upgrade the buildings. I would certainly be interested in discussing your services in the not too distant future. Again thanks, I am very pleased with your publication and I will highly recommend it to anyone who has an interest in learning about concert promotions.“

Atlanta Promoter Leonard Willis said "I purchased Hal Abramson's book and I received a personal phone call with the purchase, which was awesome! He guided me through his book with verbal support and helped me with applications for future challenges.

Hal and his crafted book are true elements to credit the success of a few events I have designed and coordinated. The forms CD made things much easier to build my contracts from and keep on course without stumbles. They both are recommended to have in your arsenal of power tools.

Hal Abramson is based in Maryland, and in 2010 still promotes and consults on concerts and music festivals all over the world. See his books at  His consulting site is

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Hal Abramson and has aided countless promoters worldwide. Founded in ethics and best practices, Hal Abramson and his online information provides needed assistance and answers to Promoter's questions.
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Tags:Hal Abramson, Concert Promotions, Festival Promotions, Music Festival Business, Be A Concert Promoter, Promote Concert
Industry:Arts, Entertainment, Marketing
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