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"Tyra Effect" Crashes My DNA Fragrance Web Server
Tyra Banks featured My DNA Fragrance on her show on April 13, 2010 giving away 200 bottles of fragrance to her audience creating an overload to the website's bandwidth blocking access resulting in viewer frenzy for purchase information.
The response from Tyra's viewers was so overwhelming it resulted in a temporary overload to My DNA Fragrance's server bandwidth, triggering an automatic server suspension to protect the server from crashing. "Many company's have experienced the miracle of the 'Oprah Effect', we are so fortunate to have the opportunity to experience the 'Tyra Effect'," says My DNA Fragrance CEO, Carlton Enoch, who launched the unique fragrance line in 2007.
Excited viewers not able to access the company's website rushed the web during the broadcast in search of details and purchase information spiking My DNA Fragrance to the number one Google search request.
Bloggers quickly seized the opportunity to share product information with their readers about the unique fragrance line and the temporary website service outage adding increasing viewer anxiety. My DNA Fragrance's website was fully functional within moments of the broadcast after some minor bandwidth adjustments by the company's service provider, but it has taken several weeks to repair some of the misleading information regarding the brief website suspension due to server overload from the "Tyra effect", including bloggers re-announcement of the November 2009 launch of the limited 'Antiquity' Fragrance collectors series, which is no longer available.
The 'Antiquity' Fragrance collection was first announced by New York Daily News West Coast Bureau Chief Nancy Dillon on November 17, 2009 in her article "Perfume's heaven scent: New 'Antiquity' fragrances based on DNA of dead celebs". The 'Antiquity' Fragrance collection was a limited engagement collectors series of six celebrity DNA based fragrances created for Michael Jackson, Elvis Presley, Albert Einstein, Marilyn Monroe, Kate Hepburn and Joan Crawford. The fragrances were added to the British Perfume Encyclopedia by Perfume Intelligence in December 2009.
WPIX-TV's Lolita Lopez in New York aired a special news report on My DNA Fragrance in December 2009 documenting her experience during the fragrance creation process for viewers. The video can be seen at http://www.youtube.com/
Dr. Diva Verdun, the company's Chief Development Officer stated, "Despite the website challenges, we are honored that Tyra chose our product to share with her viewers and the "Tyra Effect" gave My DNA Fragrance welcomed exposure for the 'Exclusive' fragrance collection.
For more information on My DNA Fragrance please visit the company's website at http://mydnafragrance.com.
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The latest in DNA science presents an exciting opportunity for the fragrance world. My DNA Fragrance 'Exclusive' fragrance line gives you the opportunity to bottle your DNA in a bespoke fragrance from your DNA genetic code.